Blog

In a nutshell, user-generated content – or UGC for short – is content that’s created by people, rather than brands.

The digital world is a peculiar one; after all, where else would your Granny’s blog about her bingo obsession have the potential to be seen as authoritative as a Cosmo article?

The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in.

A strong, solid marketing strategy is important for any brand – and it’s no different for the travel industry, one of the fastest-growing markets in the world.

The global travel market is massive, and in today’s world (especially as we navigate into a post-Covid one) digital marketing and PR for tourism are constantly changing.

In a rapidly evolving business landscape, diversity has emerged as a vital element for success.

Digital PR is a multi-faceted strategy used to increase the awareness of brands using online methods.

You heard about the SEOcial hype, now let us take you through our evening in the swanky new rooftop of Semrush’s office where we held our 2023 summer party.

We’re teaming up with content marketing platform, Semrush to host an exclusive summer party here in Barcelona.

Want to know the main difference between digital PR and traditional PR?

In a nutshell, PR refers to how information and data about a person or brand goes out to the public and the media.

Google has a lot on its place on a daily basis.