Blog

Marketing managers everywhere – you know the ultimate business goal is to drive revenue for your company.

So you’ve put in a huge amount of work for the last few years.

The team have arrived back from an unforgettable trip to Lisbon for the European Search Awards, and let me tell you, we had an absolute blast together!

In short, artificial intelligence (AI) is a machine’s ability to perform tasks that would typically require human intelligence.

After a period of growth, some huge new clients and successful campaigns, we have hired an operations manager to play a vital part in how the agency is run.

Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.

Thanks to the incredible work of our team and our amazing clients for trusting us to do what we do best, we’ve been shortlisted for not one, not two, but THREE European Search Awards this year.

Fast forward almost three years and the world is just about up and running again – bar the cozzie livs crisis (Thanks depop drama for welcoming this insufferable abbreviation into the mainstream).

Everyone involved in a PR campaign will know just how much work goes into one, from the ideation, research all the way through to its launch and execution, the whole process is a lot.