Just as traditional PR shapes public perception through print and broadcast,
Digital PR sculpts online image while boosting SEO performance.
By amplifying brand stories through strategic online placements, we deliver genuine engagement, brand awareness and drive tangible SEO results.
Our award-winning team is made up of digital PR experts with experience across a whole host of industries, including travel, FMCG, finance and Ecommerce. Working alongside our in-house SEO, data and creative teams, we carefully craft strategies that reach your audience during crucial moments.
Data led
Data-led PR campaigns harness analytics to craft compelling headlines, using insights to drive narratives that resonate and capture attention. By leveraging data, these campaigns offer stories grounded in the truth, ensuring credibility and relevance in the media.
Outreach
Outreach refers to the process of reaching out to online publishers, influencers, and bloggers to secure coverage or backlinks for a brand or campaign. Brands with news or stories to share can leverage outreach services to ensure their messages reach the right audiences effectively.
With a brief to raise awareness of the iVisa brand across English and Spanish speaking countries, we carried out research into trending travel topics, competitor backlink profiles and studied the travel news agenda to establish which topics were most likely to pick up the most links from our target media.
In April 2021, Admiral approached us amidst plummeting traffic of just 250k per month, attributed to recent Google updates. Our mission was twofold: to restore lost rankings and traffic while consistently enhancing performance month after month.
Using sites like Mumsnet, we identified the problems parents of children with special educational needs face, and we created content to help solve these problems, leading to top position rankings and so many enquiries Education Advocacy needed to start hiring!
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