SEO essentials for e-commerce Brands in 2024

In the world of e-commerce, having a solid SEO strategy is crucial for attracting organic traffic and boosting sales. Our SEO Manager, Sergio, has outlined essential SEO practices that every e-commerce brand should implement to stay ahead of the competition, and drive conversions.

1. Focus on Category Pages for Link Building and Content

Category pages are essential in driving organic traffic. These pages often serve as the main entry points for potential customers searching for products. By optimizing these pages with high-quality content and a strong commercial page focused digital PR strategy, you can significantly enhance their authority and relevance.

Actionable Tips:

– Use targeted keywords naturally within your category page content.
– Build links targeting commercial pages and brand mentions on high DA, relevant sites.

2. Ensure Key Pages are Indexable

It’s essential to ensure that your most important pages are indexable by search engines. This means that search engines can find, crawl, and index these pages, making them visible in search results.

Actionable Tips:

– Regularly check your site’s robots.txt file.
– Use tools like Google Search Console to identify and resolve indexing issues.

3. Correct Canonical Tags and Avoid Content Duplication

Canonical tags help search engines understand which version of a page is the primary one, preventing duplicate content issues that can harm your SEO. Ensuring your canonical tags are correctly set up across your site is crucial.

Actionable Tips:

– Use a site audit tool to detect and fix duplicate content issues.
– Regularly review and update canonical tags as needed.

4. Manage Facet Navigation and Crawl Budget

Facet navigation allows users to filter products, but it can create numerous URL variations that can waste your crawl budget and cause indexing issues. Efficient management of facet navigation is vital.

Actionable Tips:

– Use canonical tags and robots.txt rules to guide search engines.
– Prioritize important pages in your crawl budget to ensure they are crawled and indexed efficiently.

5. Optimize Your Navigation

Your site’s navigation should include links to your most important category pages. This not only helps users find what they’re looking for but also distributes link equity throughout your site.

Actionable Tips:

– Keep your menu simple and user-friendly.
– Use clear, descriptive labels for each category.

6. Strengthen Internal Linking

Internal links between similar products and categories help search engines understand your site’s structure and pass authority from one page to another. This can improve the ranking of your product pages.

Actionable Tips:

– Regularly review your internal linking strategy.
– Ensure each product page links to relevant categories and similar products.

Implementing tthis will not only improve your e-commerce site’s search engine visibility but also enhance user experience, leading to higher conversion rates.

For more detailed insights and personalized advice, feel free to reach out to our SEO team.


Sophie Crosby

Head of Content (UK & ES) at Minty.

CIM qualified. Brand and content nerd. Cat lover and full time ice cream enthusiast.
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