If you can’t beat it, embrace it – AI optimization unlocks huge opportunities for growth.
You’ve heard it 1000 times, search is evolving. SEO is no longer just about Google. While Google still dominates with over 90% of the market share, the rise of AI-driven platforms and alternative search engines is reshaping how brands approach marketing. Success now depends on targeting opportunities across the entire search landscape, from AI-powered engines to Google’s own AI integrations.
Optimizing for AI-driven platforms like Search GPT, publishing content for Google’s AI overviews, and making the most of AI to streamline processes are just a few of the ways brands can maximize their search potential.
AI is expected to account for at least 15% of queries in the near future.
Meanwhile, overall search activity continues to grow by 8% annually, making it a critical channel for brands. Even as the percentage of searches conducted on Google shifts slightly, more users than ever are turning to search engines to find products and services.
AI-driven search platforms like Search GPT are rapidly gaining traction. This service focuses on optimizing your website to rank effectively on these platforms by targeting long-tail keywords, refining content for natural language processing (NLP), and implementing structured data. The goal is to ensure your business is discoverable by users searching with conversational AI tools.
Bing’s growing influence on AI search makes it an essential part of any modern SEO strategy. This service ensures your website is fully optimized for Bing’s unique algorithms, including integration with Microsoft’s AI ecosystem, to boost rankings and improve visibility. By leveraging Bing’s role in powering platforms like ChatGPT, you can gain an edge in AI-driven search.
AI search engines demand both a technically sound website and content that resonates with natural language queries. Our team ensures your site is optimized from the ground up, addressing technical aspects like schema markup, site speed, and crawlability, while also refining your content to align with AI-driven algorithms.
AI is transforming search by prioritizing conversational queries, personalized results, and AI-driven overviews. To stay competitive, optimizing for these changes is important, especially as tools like Search GPT and Google’s AI integrations grow in influence.
Success is tracked through AI-specific analytics, including rankings, traffic, and conversions from AI platforms. Detailed reporting provides insights into performance and identifies opportunities for further optimization.
AI search requires precise technical optimization, such as schema implementation, structured data, and improved site speed. These changes help AI-powered engines crawl and index your site effectively.
Optica, Kenya’s largest optician had 2 main business objectives. They wanted to regain their online visibility for their 67+ local branches and increase the number of Eye Test bookings through their website.
See how we boosted the visibility of a New York-based agency, raised their rankings, and built trust where it counts with an SEO-led approach.
All too often site migrations are carried out without input from SEOs, meaning money spent building up rankings, organic traffic and ultimately conversions are lost in a matter of days.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
Fill in the form to arrange a call with our CEO and Head of Client Partnerships to determine whether we are the right fit for your business needs.
If you prefer to book a call directly, then use the link below.