Digital PR

So you’ve put in a huge amount of work for the last few years.

Before we start, there are two things that we need to clear up.

Want to know the main difference between digital PR and traditional PR?

In short, artificial intelligence (AI) is a machine’s ability to perform tasks that would typically require human intelligence.

Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.

Everyone involved in a PR campaign will know just how much work goes into one, from the ideation, research all the way through to its launch and execution, the whole process is a lot.

The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in.

The industry is finally back on it’s feet, and being an agency that works with many travel & tourism names, we’re so pleased to see brands back in action.

How ever we digest the news (whether that be TikTok for Gen Z, Gen X parents getting their daily dose of Susanna Reid on GMB or millennials scrolling on the Sky News app with their morning coffee), the majority of us religiously check the headlines when we wake up in the morning.