Digital PR

There is nothing more frustrating than to have put all your time and efforts into a campaign only to see it fail.

When it comes to measuring digital PR success, many brands and agencies fall into the trap of tracking the wrong metrics.

Google’s recently announced Search Generative Experiment (SGE) is set to change the search landscape, with implications that could significantly impact SEO.

In a nutshell, user-generated content – or UGC for short – is content that’s created by people, rather than brands.

The digital world is a peculiar one; after all, where else would your Granny’s blog about her bingo obsession have the potential to be seen as authoritative as a Cosmo article?

The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in.

A strong, solid marketing strategy is important for any brand – and it’s no different for the travel industry, one of the fastest-growing markets in the world.

The global travel market is massive, and in today’s world (especially as we navigate into a post-Covid one) digital marketing and PR for tourism are constantly changing.

Digital PR is a multi-faceted strategy used to increase the awareness of brands using online methods.

I like to think I am a friendly and positive person, who has four true loves in life; fashion, food, family…and dogs.

Want to know the main difference between digital PR and traditional PR?

In a nutshell, PR refers to how information and data about a person or brand goes out to the public and the media.