Digital PR

Google’s recently announced Search Generative Experiment (SGE) is set to change the search landscape, with implications that could significantly impact SEO.

In a nutshell, user-generated content – or UGC for short – is content that’s created by people, rather than brands.

The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in.

A strong, solid marketing strategy is important for any brand – and it’s no different for the travel industry, one of the fastest-growing markets in the world.

Digital PR is a multi-faceted strategy used to increase the awareness of brands using online methods.

A new age of digital analytics has dawned with the arrival of Google Analytics 4 (GA4).

Want to know the main difference between digital PR and traditional PR?

In a nutshell, PR refers to how information and data about a person or brand goes out to the public and the media.

Before we start, there are two things that we need to clear up.