AI Search Optimisation: Separating Evidence From Assumption
Ask five people in search what “optimising for AI search” involves and you’ll get five different answers.
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Sophie Crosby
With a decade of experience in content marketing, I've had the privilege of working with some of the UK and Europe’s leading brands to deliver impactful strategies. Outside of work, I’m often in the kitchen experimenting with new recipes for friends, in the ceramics studio, or spending quality time with my cat.
Showing Up in AI Search: A Practical Guide for the Legal Industry
AI search is changing how people research legal services.
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SEO Metrics That Matter in 2026
If you are responsible for marketing in 2026 and SEO is part of your remit, traffic alone no longer tells the full story.
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UPDATED 2026: How much should SEO cost in the UK?
How much does SEO cost in the UK?
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Reverse-Engineering AI Answers: What Brands Can Learn From Prompt Analysis
Marketing teams are being asked a new question by leadership.
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How to navigate a 0 click search world
Is this really the death of the click?
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How to Build Digital PR Campaigns with £0 Budget (Step-by-Step with Real Examples)
You don’t need expensive tools or a huge budget to land digital PR coverage and links.
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How to Get the Most Out of Google Search Console: Tips & Tricks
In a world of super-expensive SEO tools, the free-to-use Google Search Console is the underrated jewel in the crown when it comes to analysing information straight from the horse’s mouth (Google) and saving money in the meantime if your marketing budgets are tight.
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Social & Search: How Hospitality Brands Can Turn Social Visibility into Long-Term Growth – Lessons from “Spudman” and “Scran”.
Social media has become one of the most powerful forces shaping hospitality.
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The SEO Metrics That Prove Your Strategy Is Working
In the last 8 years we’ve seen our fair share of SEO reports from other agencies, freelancers etc.
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Minty Nominated as Finalist for Best Global SEO Agency
We’ve been shortlisted as a finalist for Best Global SEO Agency at the Global Search Awards!
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How to Structure Your Content for GEO
Generative Engine Optimisation (GEO) is quickly becoming a core part of modern search strategy.
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