Sophie Crosby

After a period of growth, some huge new clients and successful campaigns, we have hired an operations manager to play a vital part in how the agency is run.

Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.

Thanks to the incredible work of our team and our amazing clients for trusting us to do what we do best, we’ve been shortlisted for not one, not two, but THREE European Search Awards this year.

Fast forward almost three years and the world is just about up and running again – bar the cozzie livs crisis (Thanks depop drama for welcoming this insufferable abbreviation into the mainstream).

Everyone involved in a PR campaign will know just how much work goes into one, from the ideation, research all the way through to its launch and execution, the whole process is a lot.

The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in.

The industry is finally back on it’s feet, and being an agency that works with many travel & tourism names, we’re so pleased to see brands back in action.

How ever we digest the news (whether that be TikTok for Gen Z, Gen X parents getting their daily dose of Susanna Reid on GMB or millennials scrolling on the Sky News app with their morning coffee), the majority of us religiously check the headlines when we wake up in the morning.

A digital PR campaign isn’t just about creating one, launching it, and then hoping for the best, in fact, it’s quite the opposite, and there are tons of factors that you need to account for to ensure that you get the best possible result from it.