Creating digital pathways that lead straight to action.
The Google antitrust trial revealed something we’ve all suspected: Google cares about how users engage with your site. Things like “goodClicks,” “lastLongestClicks,” and Chrome user data are all part of the ranking game. Fancy words aside, the fact is your site’s navigation, speed, and overall user experience don’t just impact your conversions—they directly influence how well your site ranks. You can upload all the optimised content in the world, but if your customers are struggling to navigate your site – you’re missing out big time.
CRO isn’t just tweaking a button color or writing a better headline. It’s about really understanding how users are interacting with your site, and optimizing based on that. Here’s what it covers:
Less about tick boxes and “best practices” and more about what works for your users and business.
The majority of people requiring CRO come to us with the following issues:
If people aren’t converting, you’re not just losing revenue you’re handing it to your competitors. We can fix that.
Not necessarily. CRO focuses on small, strategic changes that make a big impact. Any big changes will always be discussed and carefully planned with you beforehand.
CRO amplifies what you’re already doing. It takes the traffic your campaigns generate and ensures it converts, maximizing your ROI.
We analyze your data—heatmaps, session replays, analytics—to find where users drop off or get stuck. The areas with the biggest problems get fixed first.
Absolutely. By optimizing your landing pages and user journeys, your ad clicks turn into actual conversions, making your campaigns more profitable. Many of our clients realised they needed CRO after launching paid campaigns.
No. CRO is an ongoing process of testing, learning, and refining. Just like SEO.
Success is measured in improved conversion rates, increased revenue, better engagement metrics, and higher ROI from your marketing efforts.
The cost of CRO varies depending on the complexity of your website and the scope of the project. It can range from one-time fees for audits to monthly retainers for ongoing optimization. We’ll discuss the options with you once we have an idea of the size of the project and your requirements.
Optica, Kenya’s largest optician had 2 main business objectives. They wanted to regain their online visibility for their 67+ local branches and increase the number of Eye Test bookings through their website.
See how we boosted the visibility of a New York-based agency, raised their rankings, and built trust where it counts with an SEO-led approach.
All too often site migrations are carried out without input from SEOs, meaning money spent building up rankings, organic traffic and ultimately conversions are lost in a matter of days.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
Fill in the form to arrange a call with our CEO and Head of Client Partnerships to determine whether we are the right fit for your business needs.
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