Javier Eduardo Sánchez

When it comes to measuring digital PR success, many brands and agencies fall into the trap of tracking the wrong metrics.

The digital world is a peculiar one; after all, where else would your Granny’s blog about her bingo obsession have the potential to be seen as authoritative as a Cosmo article?

A strong, solid marketing strategy is important for any brand – and it’s no different for the travel industry, one of the fastest-growing markets in the world.

Digital PR is a multi-faceted strategy used to increase the awareness of brands using online methods.

I like to think I am a friendly and positive person, who has four true loves in life; fashion, food, family…and dogs.

Before we start, there are two things that we need to clear up.

So you’ve put in a huge amount of work for the last few years.

Whether you’re searching for a journalist’s email address for your own media coverage, or you’re also a writer and are looking to pitch to an editor, there are two main initial points that are rather important.

There’s no denying that we’re often swayed by the opinions of people that we consider to be experts in a specific field.