Leah Daly

In a nutshell, user-generated content – or UGC for short – is content that’s created by people, rather than brands.

Want to know the main difference between digital PR and traditional PR?

Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.

While you may have slayed the game on this side of the Atlantic, if you’re planning on sliding into the marketing world in the US, you’re going to want to listen up.

If you thought travel marketing was important a few years back, you’d better believe that it’s off the scale now.

These days, there’s constant pressure for businesses to always be ranking higher and higher on Google.

The worlds of SEO and digital PR often collide when it comes to strong content marketing and a great brand story.

Google Trends is one hugely underutilised tool many users never even heard of before. If you run a business with considerable online presence, a constant research into your niche is a must.

Correctly managing a Facebook Ads account for advertising can be extremely profitable.