Competing with big brands for the same searches?
Big brands have big budgets. But the good news is that you don't need to outspend them to compete. You just need a smart plan. We build a strategy that puts your budget where it has the most impact.
Travel SEO that goes places.
Minty is a travel SEO agency helping ambitious hotels, tour operators and tourism brands get found by more travellers — and turn that visibility into bookings, enquiries and revenue.
With over 10 years of experience in travel and leisure, we know how people search for trips, compare options and make bookings. From local visibility to international growth, we build SEO strategies around your business goals.
Award-winningtravel SEO.
Best Use of Search — Travel / Leisure (SEO)
US Search Awards · 2026, 2025 & 2023
2026
2025
2023
Travel clients that trust us
Improve the metrics that matter to you.
Traffic is nice. Bookings are even better.
We focus on improving the metrics that are important to you, whether that's hotel reservations, online enquiries, email sign-ups, tour bookings or anything else.
To help you get to where you want to be, we create custom SEO strategies that are bespoke to your website and your business. We combine technical SEO with fully optimised content and off-site authority building to help you grow your organic visibility in a way that's measurable and lasting. Take a look at our case study on how we helped a luxury travel agency increase bookings from organic traffic by 682%.
Travel and leisure SEO challenges we solve
Struggling to prove the impact of SEO on revenue?
If you've been sent a report full of rankings and impressions but still can't tell what SEO is doing for overall revenue, we'll fix that. We set up tracking to enable you to see how SEO is directly contributing to enquiries and revenue. See how we increased organic revenue by 82% for one of our clients using a full-funnel SEO approach.
Losing visibility as more travellers move to AI search?
People are increasingly turning to AI search platforms, like ChatGPT, to help them plan their trips. We make sure your brand appears in AI search so you remain visible to those moving over to AI search. And the results speak for themselves. Through our AI search services , we helped one of our clients in the luxury travel industry achieve a 4.42% conversion rate through ChatGPT. If your site isn't optimised for AI search, you're missing out on crucial conversions.
Expanding into new markets and languages?
Our multilingual team has the knowledge and skills to help you expand internationally, with the right site structure, localised content and search behaviour in mind. Take a look at our case study for iVisa , explaining how we successfully earned digital PR coverage across 8 different English- and Spanish-speaking countries, earning more than 162 links in total.
How we do it.
From the first conversation to ongoing optimisation, here's how we turn your goals into a clear plan of action.
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01
Initial consultation
We get to know your business, your audience, your goals and what's worked (and what hasn't) so far.
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02
High-impact audit
We dig into your site, content, competitors and search landscape to find the biggest opportunities and quick wins.
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03
Strategy and roadmap
We turn what we've found into a clear, prioritised plan, with timings and expected impact, so you know what's happening and why.
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04
Implementation
We get to work, either alongside your team or doing the heavy lifting for you, whichever suits you best.
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05
Reporting and ongoing optimisation
We track what's working, report on it, and keep refining the plan as search (and your business) changes.
Our travel SEO services
From technical foundations to authority building, our travel SEO services are designed to improve visibility, drive bookings and help your brand stand out across search and AI.
Technical SEO
Technical SEO is the infrastructure everything else depends on. We fix the technical SEO issues that are preventing search engines and AI platforms from being able to understand your site.
Keyword Research
We use thorough keyword research to figure out what your customers are searching for. Then, we identify priority pages and optimise them accordingly.
Competitive Analysis
We analyse what your competitors are doing, where they're outranking you, where they're vulnerable, and where the opportunities sit across traditional and AI search.
Content Strategy
We create a comprehensive content strategy to make sure your website covers everything the user needs to know, and more.
Local SEO
For brands that need to show up in specific locations, we optimise Google Business Profile, citations and location-level content.
Authority building
Quality links and brand mentions are still one of the strongest signals in search, and they matter for AI visibility too. Our digital PR team creates campaigns and stories that earn coverage from some of the biggest names in the industry.
Why choose Minty as your travel SEO agency?
Industry experience
The travel industry is nothing new to us. We've worked with travel and leisure brands big and small for over 10 years, delivering campaigns that drive the results that matter. We know how it works.
Multilingual team
Our multilingual team of organic search experts carefully build campaigns to deliver in all regions and languages without losing intent, tone, or style. No direct translations here.
Dedicated SEO expert as your day-to-day contact
No account managers sitting between you and the work. The person who built your strategy is the person you speak to, and they stay on your account—not just through onboarding.
DREAM YACHT SALES
OUR WORK IN ACTION
From branded searches to genuine buyer demand.
How we helped Dream Yacht Sales reach more prospective yacht owners in its most commercially valuable market.
Dream Yacht Sales needed to move beyond reliance on branded search and attract high-intent buyers across the US and Europe.
We combined technical SEO, market-specific content and digital PR to strengthen its visibility for commercial searches, build authority and reach prospective yacht owners.
40 to 146
US top-three keywords
220 to 617
Referring domains
#1
US became the leading traffic market
Don't just take our word for it.
Here's what the people we work with have to say about working with Minty.
Frequently asked questions.
Everything you might want to know about travel SEO, working with Minty and what to expect.
Still have questions? Talk to our team.
What does a travel SEO agency do?
A travel SEO agency helps travel and leisure brands get found wherever people search, from Google to AI platforms like ChatGPT. The role of SEO is no longer just about improving rankings; it's about making sure your brand is visible, trusted and recommended across the platforms your customers use to research, compare and book travel. At Minty, we combine traditional SEO with AI Search optimisation to turn that visibility into enquiries, bookings and revenue. Because ultimately, being found is only half the job. Being chosen is what drives growth.
How much do travel SEO services cost?
Travel SEO services typically start from £3,000 per month, depending on the level of service you opt for. We understand that this cost needs to be justified, which is why our primary goal is to ensure our SEO services deliver a worthwhile return on investment (ROI) for clients. That way, the service pays for itself.
Is SEO worth it? How do you measure the ROI of SEO for travel?
Yes, SEO is worth it. To measure the ROI, we agree on the metrics that you want to monitor, then set up tracking to connect organic search to conversions and revenue. You'll receive a monthly report that shows what work has been done and the impact it has had on these chosen metrics.
How long does SEO take to work for a travel website?
Technical fixes and other 'quick wins' can often see improvement within weeks. For most travel SEO services, we'd expect to see improvements in rankings, traffic and conversions within three to six months. This will continue to grow as momentum builds.
Can you support international or multilingual travel websites?
Yes. We have a multilingual team with years of experience working on international travel websites—boosting rankings and earning coverage across the globe.
How can my travel brand appear in ChatGPT and AI search results?
Getting your travel brand recommended by AI platforms like ChatGPT takes more than traditional keyword optimisation. AI tools draw on a range of sources to decide which brands to mention, including websites, independent publications and trusted third-party coverage.
We assess where your brand currently appears, which competitors are being recommended and what sources are influencing those answers. From there, we combine technical SEO, content optimisation and authority building to strengthen your visibility across AI search.
Explore our AI Search services to find out more.
Can SEO help us generate more direct bookings instead of relying on OTAs?
Yes. For hotels, tour operators and other travel brands, SEO can help attract travellers directly to your own website rather than relying entirely on online travel agencies (OTAs) and other third-party platforms.
We focus on searches with genuine booking intent, optimise the pages that matter commercially and identify opportunities where your brand can compete. We also look at the journey from search to booking, helping you turn relevant organic traffic into direct enquiries and reservations.
How do you approach SEO for seasonal travel businesses?
Travel demand changes throughout the year, and a good SEO strategy needs to account for that. We look at when your customers research, compare and book their trips, rather than focusing only on when they actually travel.
This helps us plan content, technical improvements and campaigns ahead of key booking periods, while building year-round visibility for relevant destinations, experiences and travel-related searches.
Tell us where you want to be. We’ll show you how to get there.