SEO

Are AI assistants recommending your travel brand? Here's how I'd check your AI visibility, benchmark competitors and find the sources worth going after.

LLMs are starting to question self-promotional listicles, and Anthropic has just banned using Claude to manipulate AI answers. Here's where AI Search is heading.

Ask five people in search what “optimising for AI search” involves and you’ll get five different answers.

If you are responsible for marketing in 2026 and SEO is part of your remit, traffic alone no longer tells the full story.

How much does SEO cost in the UK?

Discover how Reddit can supercharge your SEO strategy in the age of AI. Learn step-by-step how to use Reddit threads and comments to influence AI search results, boost your brand’s visibility, and stay ahead of competitors.

Marketing teams are being asked a new question by leadership.

Is this really the death of the click?

In a world of super-expensive SEO tools, the free-to-use Google Search Console is the underrated jewel in the crown when it comes to analysing information straight from the horse’s mouth (Google) and saving money in the meantime if your marketing budgets are tight.

SEO has a reputation for being complex, but the fundamentals rarely change.

AI assistants like Google’s AI Overviews, Perplexity, and ChatGPT often pull answers straight from Reddit.

In response to Instagram’s July 10th update, we’ve pulled together a practical guide to help you optimise your profile for search from bio structure to cross-platform visibility.