Laura François-Marie

There is nothing more frustrating than to have put all your time and efforts into a campaign only to see it fail.

The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in.

In short, artificial intelligence (AI) is a machine’s ability to perform tasks that would typically require human intelligence.

Everyone involved in a PR campaign will know just how much work goes into one, from the ideation, research all the way through to its launch and execution, the whole process is a lot.

A digital PR campaign isn’t just about creating one, launching it, and then hoping for the best, in fact, it’s quite the opposite, and there are tons of factors that you need to account for to ensure that you get the best possible result from it.

There’s no shame in admitting that we need regular time off as humans.