Blog

In a nutshell, user-generated content – or UGC for short – is content that’s created by people, rather than brands.

The digital world is a peculiar one; after all, where else would your Granny’s blog about her bingo obsession have the potential to be seen as authoritative as a Cosmo article?

The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in.

A strong, solid marketing strategy is important for any brand – and it’s no different for the travel industry, one of the fastest-growing markets in the world.

The global travel market is massive, and in today’s world (especially as we navigate into a post-Covid one) digital marketing and PR for tourism are constantly changing.

In today’s digital landscape, organic traffic plays a crucial role in the success of online businesses.

In a rapidly evolving business landscape, diversity has emerged as a vital element for success.

In today’s digital landscape, where attention spans are fleeting and competition for online visibility is fierce, it has become crucial for businesses to optimise every aspect of their online presence.

Digital PR is a multi-faceted strategy used to increase the awareness of brands using online methods.