Healthy Competition? It’s no secret that the home improvement industry is competitive, but competition should be healthy. Losing out to your rivals but offering the same services is a huge blow to any business. If you’re at a loss on how to turn things around, it could be time to reconsider your marketing strategy. The…
Did you know that nearly 80% of consumers prefer watching a video to reading about a product? In the age of the smartphone, most people want immediate, direct information and often don’t have time to read articles about products they may be interested in. It’s also to do with how the human brain works. Videos…
As we like to be up to date with all the changes in the world of Google SEO, we kept track of the latest chats regarding Google updates and the effects this possibly had on the metrics of some sites. There have been rumors of a Google algorithm update since February, most of the talk…
Website traffic is essential for an online business. It helps you generate leads, learn more about your audience, see if your marketing campaigns are working and gives you insights into the growth of your business. As there are so many websites that focus on the similar niches out there, the process of bringing traffic to…
As a PPC expert or even as a beginner your PPC tools are your most powerful possessions, but let’s be honest, not everyone has the budget to use premium search engine marketing tools. On the other hand, you can get just as good results by using free tools that are available to anyone who is…
We talked here about marketing your new blog posts, but what about old posts? Most bloggers are so focused on new content they forget the time and effort they put in their old posts and how valuable old writings actually are. New content isn’t supposed to drive you traffic and convert customers straight away. It’s supposed…
“Hey, Google, how much is 92 times 30?” 2760 “Hey, Google, how’s the weather today? Sunny, with a maximum of 24 Celsius degrees. “Hey, Google, How will Voice Search influence SEO and Click Through Rates in 2018?” What is Voice Search? For whoever might not know what Voice Search is, it’s the feature that allows…
Here’s a scenario many blog writers will find familiar – you spent days doing research for your blog post, some more on writing and editing it, but when you make it public the reach is low, your click-through rates and self-confidence are decreasing and your online exposure decays. If you spent a few hours on a…
Both Facebook Advertising and Google adWords are viable paid media options, but choosing one or the other depends on your goals and marketing budget.
With over 2.07 billion monthly active users and a constant increase in the numbers, Facebook is just too big to ignore. Your social media presence..
Minty Digital were at the METS Trade Show last week, offering exhibitors insights, audits and recommendations to their Websites and..
One of the most common requests that we receive from business owners is to assist them in their search for an agency or consultant to manage their SEO needs.
Paid marketing is a great way to generate targeted traffic for websites. It is high value marketing as it is more beneficial than traditional marketing due to its tangibility and detailed targeting.
