PPC marketing strategy initiatives in business start with a plan of action. Busy entrepreneurs are usually time poor. Therefore, to come up with the right plan of action that will drive sustainable growth in the long run, can be tricky. Many marketing briefs only outline the general goals (why) deliverables (what) and channels (how). Everything
Wordpress is by far my favourite CMS due to its ease of use, stability and in particular its huge collection of plugins which with a click of a button can implement useful features and configurations to assist your SEO efforts. Alternative content management systems, such as Drupal or Hubspot, make our job more difficult and
In the past, all you needed to grow a following was to post content to social media. Nowadays, if you don’t want to fall behind on your competition, you need to start a real conversation with your customers. In short, you need to deliver personalised content. In order to stay ahead in the market and
Sitebulb is still in its relative infancy compared to other more established web crawlers such as Deepcrawl and Screaming Frog, however, don’t let this fool you into believing that it doesn’t stand up to its competitors. Sitebulb costs a very affordable £25 a month, and for only £2.50 a month more, you can purchase additional
Have you ever thought about how your business’s email marketing campaigns measure up against other businesses within your industry? Do you ever consider what your site’s bounce rates and unsubscribe rates appear in comparison to your rivals? It is time to look at the overall email marketing performances of various businesses in other industries, get
Instagram! The social media platform that’s been on every business’ “To Have an Account on” list for the past couple of years. It used to be “if you’re not on Facebook, you don’t exist”, but now it seems as the attention has shifted to the younger sister. To choose the right communication approach becomes essential
It’s almost here and everybody can feel it. Yes, the New Year! As we’re soon wrapping on 2018, let’s look back at what worked and what didn’t in terms of Digital Marketing. But most of all, let’s see if we can predict what 2019 will bring us. It’s no secret that digital marketing is fast