How to Start a Career in Digital PR
So you’ve put in a huge amount of work for the last few years.
So you’ve put in a huge amount of work for the last few years.
In short, artificial intelligence (AI) is a machine’s ability to perform tasks that would typically require human intelligence.
Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.
Everyone involved in a PR campaign will know just how much work goes into one, from the ideation, research all the way through to its launch and execution, the whole process is a lot.
The industry is finally back on it’s feet, and being an agency that works with many travel & tourism names, we’re so pleased to see brands back in action.
How ever we digest the news (whether that be TikTok for Gen Z, Gen X parents getting their daily dose of Susanna Reid on GMB or millennials scrolling on the Sky News app with their morning coffee), the majority of us religiously check the headlines when we wake up in the morning.
A digital PR campaign isn’t just about creating one, launching it, and then hoping for the best, in fact, it’s quite the opposite, and there are tons of factors that you need to account for to ensure that you get the best possible result from it.
While you may have slayed the game on this side of the Atlantic, if you’re planning on sliding into the marketing world in the US, you’re going to want to listen up.
Ahh, the “Great Recession” – now known as the most famous and longest recession to hit the United Kingdom.