Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.
Fast forward almost three years and the world is just about up and running again – bar the cozzie livs crisis (Thanks depop drama for welcoming this insufferable abbreviation into the mainstream).
The industry is finally back on it’s feet, and being a search engine marketing agency that works with many travel & tourism names, we’re so pleased to see brands back in action.
How ever we digest the news (whether that be TikTok for Gen Z, Gen X parents getting their daily dose of Susanna Reid on GMB or millennials scrolling on the Sky News app with their morning coffee), the majority of us religiously check the headlines when we wake up in the morning.
Just this month we were featured in the top 4 SEO companies in the UK by The Manifest, an approachable business guide that connects clients with the top companies to help their businesses grow.
Our MD Charlie appeared on the agency podcast, ‘And We Have An Office Dog’ earlier in the year, where he chatted to host and marketing agency consultant Chris Simmance about all things Minty, and the work that we do.
While you may have slayed the game on this side of the Atlantic, if you’re planning on sliding into the marketing world in the US, you’re going to want to listen up.
PR & SEO is an ever-evolving landscape that (if you want to thrive professionally) requires *constant* attention and adaptability.
TikTok is where its all going on when it comes to social media marketing and influencing these days.
I mean, just because you COULD, doesn’t mean you should.
TikTok is one of the fastest-growing social media platforms around, and it has the potential to unlock so many opportunities for your brand – if used right.
Our CEO Charlie recently featured on the SEO For Hire podcast; Diary of an SEO, where he took the hosts through the Minty journey, from how it started out to how he’s grown it into the award-winning agency it is today.