What to expect:
✔ Key shifts in travel search behavior and destination trends.
✔ The impact of AI on trip planning and brand visibility.
✔ How social media is redefining travel inspiration and discovery.
✔ Booking trends, challenges, and what brands need to prioritize.
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Travellers are swapping long-haul getaways for frequent short trips, TikTok is turning viral destinations into must-visit spots, and AI is reshaping how people search. Yet, booking stress remains a sticking point, with 70% of US travellers finding the process overwhelming. As holidaymakers consider alternative destinations, the rise of “detour travel” and off-season exploration presents new opportunities. This report unpacks the latest trends, from AI’s role in search to the evolving expectations of modern travellers.
Charlie Clark, Founder of Minty
Decision making in marketing without using data to back it up is like that game we all played as kids, where you have to reach around in a box whilst blindfolded and guess what’s in it.
If you follow various social media accounts on social media i’m sure you will have come across incredibly impressive case studies and organic traffic graphs showing crazy growth.
There is nothing more frustrating than to have put all your time and efforts into a campaign only to see it fail.