Digital PR

In April 2021, Admiral approached us amidst plummeting traffic of just 250k per month, attributed to recent Google updates. Our mission was twofold: to restore lost rankings and traffic while consistently enhancing performance month after month.

With a brief to raise awareness of the iVisa brand across English and Spanish speaking countries, we carried out research into trending travel topics, competitor backlink profiles and studied the travel news agenda to establish which topics were most likely to pick up the most links from our target media.