How we built links to commercial pages and increased rankings and organic traffic in just 6 months with SEO and content marketing for our group accommodation client, Party Houses.
How we took topical, relevant angles, and turned them into stories that secured coverage in national titles across Spain and LATAM for our finance client, Nebeus.
Reactive and the finance industry are a match made in heaven. With the clients expert insights, journalists from being able to secure expert commentary within their article. Here's how we took advantage of that opportunity for Admirals.
With a goal to generate quality backlinks, obtain media coverage, and increasing client visibility., we launched two campaigns on entrepreneurship and digitalisation of SMEs in Spain, using surveys to gather data. The results included 29 pieces of content in national, regional, and specialised media, brand mentions, and 21 backlinks with an average Domain Rating of 60 and coverage in prestigious media like El Mundo, Emprendedores, and Marketing Directo.
In April 2021, Admiral approached us amidst plummeting traffic of just 250k per month, attributed to recent Google updates. Our mission was twofold: to restore lost rankings and traffic while consistently enhancing performance month after month.
With a brief to raise awareness of the iVisa brand across English and Spanish speaking countries, we carried out research into trending travel topics, competitor backlink profiles and studied the travel news agenda to establish which topics were most likely to pick up the most links from our target media.