Driving traffic with SEO and commercial page link building.

 

Client: Party Houses

Service: Reactive PR

When: 2024

Party Houses – Driving traffic with SEO and commercial page link building.

Party Houses is an independent holiday agency specialising in large group accommodation throughout the UK

The Strategy

Party Houses came to us looking to increase their search presence and gain coverage in the media their audience consumes. We developed an SEO strategy to fix technical aspects,  and create category pages alongside reactive PR to give them the best chance of ranking for keywords that convert.

We adopted a “quick wins” strategy, concentrating on technical enhancements to improve both user experience and search visibility. These adjustments required minimal effort but yielded significant results.

Then, we prioritized pages according to their conversion rate and value, ensuring we optimised each page for high-search-intent keywords.

Finally, we crafted category pages tailored to search trends and keyword volumes. Examples include “unusual places to stay UK” and “pet-friendly log cabins.”

 

Party Houses – Driving traffic with SEO and commercial page link building.
Party Houses – Driving traffic with SEO and commercial page link building.

You can now stay in a Saltburn themed mansion

 

In just 3 months, we successfully built highly relevant, regional links straight to our commercial pages.

We accomplished this by capitalizing on trends that could be linked to Party Houses. For instance, when the Netflix hit, Saltburn, and the mansion it featured was the main topic of conversation, we swiftly launched a reactive campaign. This campaign included direct links back to Party Houses mansions, with prices, bedroom information and links to book.

Travel to the Maasverse

 

Fans of #BookTok will likely know of Sarah J Maas. We jumped on the buzz (Over 3,1B views on TikTok under the hashtag #sarahjmaas) around her upcoming new book, matching properties from Party Houses to scenes in the book. We outreached this prior and during the release to secure coverage and links back to commercial pages.

Party Houses – Driving traffic with SEO and commercial page link building.
Party Houses – Driving traffic with SEO and commercial page link building.

Stay in Netflix’ The Gentlemen themed manor house

 

In the binge-worthy show released on March 7th, “The Gentlemen,” Edward Horniman’s life takes a dramatic turn when he inherits a sprawling 15,000-acre estate and the coveted title of Duke of Halstead. 

See some of the coverage we secured for our reactive campaign around this on Manchester Evening News, Yahoo News, and The Star.

The results so far

We’ve been working with Party Houses for less than 6 months, and in that time we have achieved

27% increase in organic traffic YoY

Through technical SEO work and content marketing.

66% traffic increase for commercial pages 

Including both new and existing commercial pages.

42% increase in keyword rankings

Number of keywords ranking between position 1 and 3.

Grab yourself a coffee, let’s have a chat.

 

Fill in your details and one of the team will get back to you.

If you prefer to book a call direct, then use the link below ⬇️

 


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