Using human insights to build coverage and links.
Client: Nebeus
Service: Data Led Digital PR
When: 2024
Nebeus was founded in 2014 and started as one of the first cryptocurrency platforms in the world, focusing on P2P crypto lending.
Our Strategy
Crafted around the umbrella topic of finance, we created a series of campaigns looking at opinions and experiences around this topic, with clear links back to Nebeus’ offering.
We took topical, relevant angles, and turned them into stories that secured coverage in national titles across Spain and LATAM.
What we delivered
Strategy
We examined the existing backlink profiles of both Nebeus and its competitors, and explored topics within the wider finance space to identify key areas of interest.
Survey
We conducted a series of surveys to gather primary data that we used as a foundation for the campaigns and to create linkworthy, shareable assets such as infographics and landing pages.
Outreach
We crafted tailored outreach emails for journalists at national and regional titles, sharing our research alongside content that was so good, many of them just copied and pasted.
How British professionals feel about Spain as a potential spot for remote work.
We set out to explore British professionals’ sentiments toward Spain as a potential remote work destination.
With Brexit behind us and a rising interest in the digital nomad lifestyle, it was an opportune moment to delve into this matter.
The campaign secured coverage in some of Spains biggest publications including infobae.com (DR85), efe.com (DR80) and MSN (DR92).
The Rise Of Latin-American Freelancers And Remote Workers
The campaign aimed to explore the rising trend of freelancers and remote workers in Latin America, employed by companies primarily in the United States and the United Kingdom.
It sought to spotlight Latin America’s emerging competition against traditional freelance hubs like South Asia, showcasing its relevance to Nebeus’s focus on digital payments and nomadic lifestyles.
So far, this campaign has secured links in huge LATAM publications like Clarin (DR85), Biobiochile.cl (DR77), infobae.com (DR85) and more!
The results:
65+ pieces of coverage
Across highly relevant media outlets in Spain and LATAM.
Average of DR61
Across all coverage and links built from these campaigns.
1:2 link to coverage ratio
49% of coverage we secured included a link back to the Nebeus site.
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