Building rankings and brand awareness for iVisa
with proactive PR.
With a brief to raise awareness of the iVisa brand across English and Spanish speaking countries, we carried out research into trending travel topics, competitor backlink profiles and studied the travel news agenda to establish which topics were most likely to pick up the most links from our target media. We created a series of campaigns over the course of a year and shared this with the media to drive backlinks back to iVisa’s site.
The World’s Happiest Cities
We created a campaign listing the top 40 happiest cities in the world.
The research ranked each destination using five different indicators of happiness (the cost of living, the amount of sunshine, weekly working hours, average life expectancy and the friendliest locals) which proved Lisbon, Portugal was the overall happiest in the world.
All content was then translated and outreached to both English and Spanish speaking media outlets.
The campaign took on a life of its own! It was organically picked up and translated into 8 additional languages with links in top UK national news sites, Metro(DR 93) and Daily Express(DR 89). There are obvious benefits of a link in these titles. However, the sheer reach, volume and brand awareness is unmatched. For example, the Metro article has 34,200 estimated views. TimeOut .com has a domain ranking of 90, with an estimated 18.4 million visits to its site each month.
The Best Cities for Music Lovers
We created a campaign listing the best cities for music lovers in the World.
To decipher the destination that would be best for music lovers to visit, we looked at 4 different ranking factors; Birthplace of top 100 Billboard Artists, World Tour Stops, Rating of Music Venue and Song Mentions.
These results were then input to our Index to crown an overall winner!
We created a range of materials, including a blog post, national press releases, regional press releases, index table and map infographic.All content was translated and outreached to English & Spanish speaking media outlets.
The Top 10 Spookiest Places
We created a campaign listing the top Spookiest Destinations around the world.
To decipher the ‘spookiest’ destination, we scraped data from the top 15 news articles via Google News for each; the world, the UK and the US. Each news article listed a range of ‘spooky’ destinations.
Inputting the data, we counted how many times a specific destination, region and country appeared to give us the ultimate shortlists of ‘spooky’ destinations.
We created a range of materials, including a blog post, press release and infographic. All content was translated and outreached to English speaking and Spanish speaking media outlets.
Links in regional titles in both the UK and US such as Glos News and North Forty News and El Rincón de Edy. We also secured coverage and a brand mention in Yahoo Sport, Dorset Echo and the Bournemouth Echo. This is great for brand awareness!
Most Complained About Monuments
We created a campaign listing the Most Complained About Monuments.
To decipher the attractions tourists should avoid, we gathered data on the most famous landmarks in the world from the Boutique Adventurer and Aquate Travel. We then looked at travel reviews for each monument and calculated the % of excellent, very good, average, poor, and terrible reviews overall.The final ranking was based on a combination of poor and terrible reviews.
We created a range of materials, including a blog post, national press releases, regional press releases, index table and map infographic.
All content was translated from English to Spanish and outreached to ES and Latin American media outlets.
We secured links in titles such as The Mirror, The Daily Express and The Telegraph. We also secured coverage in many regional outlets such as London Daily News, My London, York Press and Lancashire Evening Post.
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