Our client, an experiential events agency in the U.S specializes in creating memorable moments for fashion and beauty brands. They came to us with a vision: amplify their digital footprint, secure valuable media coverage, and become a trusted name in their industry. They wanted to rank higher, get seen in the right places, and make their mark where it matters most.
Our Mission
We set out with a plan to boost their brand authority, land them in top-tier publications that resonate with their audience, all whilst strategically improving their SEO rankings.
First things first—we gave their website a thorough technical SEO audit. From refining keywords to tightening up internal links, we made as many suggestions and fixes as possible in order to ensure the site was in the best possible position to both attract and convert users. With these adjustments, the site reached the top 3 in New York for “experiential marketing agency” and saw major boosts in other cities like Los Angeles in less than 6 months.
By using social listening, we tracked popular discussions and anticipated media interests so we could position our client right where the conversation was happening. For example, when Margot Robbie’s and Matthew McConaughey’s new spirits brands made headlines, we saw the opportunity and made sure our client’s in-house expert was ready to comment. This approach scored us mentions in top tier, highly relevant media like Forbes, which reaches over 63 million readers monthly
Creating stories backed with data to capture media attention.
We tailored our outreach to major, relevant publications, connecting the brand with the right people in fashion and beauty. This meant not just any coverage, but placements where our client’s audience actively engages.
Reach: We expanded the brand’s presence to an estimated 112 million people, bringing the client’s message to a huge, targeted audience
AVE (Advertising Value Equivalency): This campaign generated an impressive $1.4 million in AVE, reflecting the impact of high-value media placements.
Sentiment: Brand sentiment was measured at 40% positive and 60% neutral, indicating a positive perception across diverse media channels.
Keyword Success: With new keyword rankings, our client reached top positions for valuable terms, including “experiential marketing agency New York”.
We supported our PR work with a carefully planned SEO strategy. By analyzing insights from social listening and keyword trends, we honed in on the terms that mattered most. This helped our client not only get seen but get found in search results that drive real impact. Standout rankings included:
The success of this project shows how blending SEO with proactive PR and social listening can make a real difference. Our approach brought our client new found visibility in top publications, elevated their authority, and positioned them right where their audience was already looking.
Looking Ahead
We’re building on this momentum with continuous content and PR support. This campaign showcases the strength of a well-rounded, adaptable approach, combining a solid SEO foundation with PR to secure high-quality links, boost domain authority and rankings, and increase brand visibility and awareness.
Optica, Kenya’s largest optician had 2 main business objectives. They wanted to regain their online visibility for their 67+ local branches and increase the number of Eye Test bookings through their website.
All too often site migrations are carried out without input from SEOs, meaning money spent building up rankings, organic traffic and ultimately conversions are lost in a matter of days.
How we built links to commercial pages and increased rankings and organic traffic in just 6 months with SEO and content marketing for our group accommodation client, Party Houses.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
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