Survey campaigns for Holded secure
top tier coverage in Spain
With a goal to generate quality backlinks, obtain media coverage, and increasing client visibility., we launched two campaigns on entrepreneurship and digitalisation of SMEs in Spain, using surveys to gather data. The campaigns picked up coverage in some of spains biggest publications, and even got a feature on BBVA’s podcast.
Holded is a cloud management platform for small and medium-sized businesses that offers a wide range of tools to manage the day-to-day running of your business. Essentially, Holded simplifies your day-to-day, automating tasks and streamlining your accounting and invoicing.
The challenge:
We created two campaigns on entrepreneurship and digitalisation of SMEs in Spain.
Study on entrepreneurship in Spain in 2023.
What motivates entrepreneurs to pursue their dreams despite the odds? We help our client find out. To do so, we conducted a survey of more than 2,000 people, from different cities, work sectors and educational backgrounds. Our goal was to find out what the Spanish population thinks about the impact of entrepreneurs and SMEs on society, their aspirations, challenges and limitations.
Digitalization: The challenge for Spanish SMEs.
How is the online presence of companies in Spain? Are they aware of the Crea y Crece Law and the mandatory use of electronic invoicing from 2024? We analyzed the digitalization process of entrepreneurs, civil servants and employees in the country.
To carry out these studies we conducted 2 surveys:
Why this approach?
Data-Driven Content
Surveys provide fresh data and insights that can be turned into compelling content. Journalists and bloggers are often looking for unique and relevant data to support their articles. When you conduct a survey, you create a valuable resource that can be used to craft newsworthy stories.
Linkable Assets
Surveys can be turned into linkable assets such as infographics, reports, and articles. These assets are more likely to attract backlinks because they offer valuable information that other websites want to reference or share.
Longevity
Survey data can be repurposed into various types of content, such as blog posts, guest articles, social media posts, and press releases. This allows you to maximize the reach and impact of your survey results.
Tasked with ranking for high value keywords, we devised a content strategy tailored to each keyword, crafting comprehensive, authoritative content which elevated their appearance in search results, and drove a 39% increase in conversions.
How we took topical, relevant angles, and turned them into stories that secured coverage in national titles across Spain and LATAM for our finance client, Nebeus.
Reactive and the finance industry are a match made in heaven. With the clients expert insights, journalists from being able to secure expert commentary within their article. Here's how we took advantage of that opportunity for Admirals.
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