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It’s no secret that the home improvement industry is competitive, but competition should be healthy.

Did you know that nearly 80{8e70974195c48f015656ec00029c2bf559b83ca472845d96d7b604466648386d} of consumers prefer watching a video to reading about a product?

As we like to be up to date with all the changes in the world of Google SEO, we kept track of the latest chats regarding Google updates and the effects this possibly had on the metrics of some sites.

Website traffic is essential for an online business.

As a PPC expert or even as a beginner your PPC tools are your most powerful possessions, but let’s be honest, not everyone has the budget to use premium search engine marketing tools.

We talked here about marketing your new blog posts, but what about old posts?

“Hey, Google, how much is 92 times 30?

Here’s a scenario many blog writers will find familiar – you spent days doing research for your blog post, some more on writing and editing it, but when you make it public the reach is low, your click-through rates and self-confidence are decreasing and your online exposure decays.

Both Facebook Advertising and Google adWords are viable paid media options, but choosing one or the other depends on your goals and marketing budget.