Digital PR

In short, artificial intelligence (AI) is a machine’s ability to perform tasks that would typically require human intelligence.

Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.

The industry is finally back on it’s feet, and being a search engine marketing agency that works with many travel & tourism names, we’re so pleased to see brands back in action.

How ever we digest the news (whether that be TikTok for Gen Z, Gen X parents getting their daily dose of Susanna Reid on GMB or millennials scrolling on the Sky News app with their morning coffee), the majority of us religiously check the headlines when we wake up in the morning.

While you may have slayed the game on this side of the Atlantic, if you’re planning on sliding into the marketing world in the US, you’re going to want to listen up.

There’s no denying that we’re often swayed by the opinions of people that we consider to be experts in a specific field.

If you thought travel marketing was important a few years back, you’d better believe that it’s off the scale now.

PR & SEO is an ever-evolving landscape that (if you want to thrive professionally) requires *constant* attention and adaptability.

TikTok is where its all going on when it comes to social media marketing and influencing these days.

Let’s face it, Google isn’t getting any smaller, and neither is the eCommerce marketplace.

These days, there’s constant pressure for businesses to always be ranking higher and higher on Google.

The worlds of SEO and digital PR often collide when it comes to strong content marketing and a great brand story.