Sophie Crosby

We analysed the best-performing travel PR campaigns so far this year.

AI assistants like Google’s AI Overviews, Perplexity, and ChatGPT often pull answers straight from Reddit.

In response to Instagram’s July 10th update, we’ve pulled together a practical guide to help you optimise your profile for search from bio structure to cross-platform visibility.

Want to share this with your team or save it for later?

With every update, launch or AI tool, the same old Linkedin posts pop up over and over.

The phrase “thought leader” gets thrown around like nobody’s business nowadays.

Agency life is quite a fast-paced environment and it’s widely known it can be quite stressful especially if things escalate quickly.

SEOs and brands are faced with an emerging platform that competes with Google in delivering information and answers quickly – here’s how you can optimize your site for Search GPT.

The advancements in AI over the last couple of years have significantly changed how we interact with information online.

It’s no secret that some websites seem to defy the odds by using tactics that clearly go against Google’s best practices—and yet, they still manage to rank.

For most brands, the homepage has been the focal point for link-building efforts, but often the homepage isn’t the page that converts.

This advert for People Per Hour was banned for “reinforcing harmful gender stereotypes”.