Sophie Crosby

In the world of e-commerce, having a solid SEO strategy is crucial for attracting organic traffic and boosting sales.

In a nutshell, user-generated content – or UGC for short – is content that’s created by people, rather than brands.

The global travel market is massive, and in today’s world (especially as we navigate into a post-Covid one) digital marketing and PR for tourism are constantly changing.

In a rapidly evolving business landscape, diversity has emerged as a vital element for success.

We’re teaming up with content marketing platform, Semrush to host an exclusive summer party here in Barcelona.

Want to know the main difference between digital PR and traditional PR?

Google has a lot on its place on a daily basis.

Chances are, this time last year, you weren’t familiar with BeReal.

Marketing managers everywhere – you know the ultimate business goal is to drive revenue for your company.

Share of voice (SOV) is a marketing and PR term used to measure the number of brand mentions or media coverage compared to the competitors in your market or industry, it acts as an indicator of how successful (or unsuccessful) your brand visibility is, plus how much you dominate the conversations in your niche.

Changes are always occurring in SEO, which means being on the ball is a non-negotiable.