Showing Up in AI Search: A Practical Guide for the Legal Industry

26 Jan 2026

AI search is changing how people research legal services.

While traditional search remains central to how clients compare and choose firms, AI tools are increasingly shaping early understanding, trust, and shortlisting. That means law firms now need to think beyond rankings alone and understand how their expertise appears across AI-generated answers, summaries, and recommendations.

In this practical session, we’ll break down what “showing up” in AI search actually looks like for the legal industry, how to assess where your firm is currently visible, and how to strengthen authority and trust at the earliest stages of the client journey, without losing sight of traditional SEO.

This webinar is designed for law firms and legal teams who want a clear, realistic view of how AI search fits into their wider search strategy.

We’ll cover:

How AI search is influencing legal discovery and decision making
Where and how law firms appear in AI-generated answers today
How to assess your current visibility and identify gaps
The role of trust, authority, and third-party signals in legal AI search
How AI search complements traditional SEO (not replaces it)
What legal teams should prioritise now to stay visible and competitive

📅 Tuesday 17 February
🕓 4:00pm UK time

Sophie Crosby

Head of Content at Minty.

With a decade of experience in content marketing, I've had the privilege of working with some of the UK and Europe’s leading brands to deliver impactful strategies. Outside of work, I’m often in the kitchen experimenting with new recipes for friends, in the ceramics studio, or spending quality time with my cat.