Sophie Crosby

SEO has a reputation for being complex, but the fundamentals rarely change.

We analysed the best-performing travel PR campaigns so far this year.

AI assistants like Google’s AI Overviews, Perplexity, and ChatGPT often pull answers straight from Reddit.

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With every update, launch or AI tool, the same old Linkedin posts pop up over and over.

The phrase “thought leader” gets thrown around like nobody’s business nowadays.

SEOs and brands are faced with an emerging platform that competes with Google in delivering information and answers quickly – here’s how you can optimize your site for Search GPT.

The advancements in AI over the last couple of years have significantly changed how we interact with information online.

It’s no secret that some websites seem to defy the odds by using tactics that clearly go against Google’s best practices—and yet, they still manage to rank.

This advert for People Per Hour was banned for “reinforcing harmful gender stereotypes”.

The global travel market is massive, and in today’s world (especially as we navigate into a post-Covid one) digital marketing and PR for tourism are constantly changing.

In a rapidly evolving business landscape, diversity has emerged as a vital element for success.