Social & Search: How Hospitality Brands Can Turn Social Visibility into Long-Term Growth – Lessons from “Spudman” and “Scran”.
Social media has become one of the most powerful forces shaping hospitality.
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Sophie Crosby
With a decade of experience in content marketing, I've had the privilege of working with some of the UK and Europe’s leading brands to deliver impactful strategies. Outside of work, I’m often in the kitchen experimenting with new recipes for friends, in the ceramics studio, or spending quality time with my cat.
What does SEO cost in the UK?
SEO pricing can feel confusing, but the reality is that costs vary based on your website size, industry competitiveness, goals, and whether you need extras like ecommerce, digital PR, or GEO.
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The SEO Metrics That Prove Your Strategy Is Working
In the last 8 years we’ve seen our fair share of SEO reports from other agencies, freelancers etc.
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Minty Nominated as Finalist for Best Global SEO Agency
We’ve been shortlisted as a finalist for Best Global SEO Agency at the Global Search Awards!
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How to Structure Your Content for GEO
Generative Engine Optimisation (GEO) is quickly becoming a core part of modern search strategy.
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2025 SEO Marketing Techniques for Organic Growth
SEO has a reputation for being complex, but the fundamentals rarely change.
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31,711 links later. Lessons from 2025’s biggest travel PR campaigns
We analysed the best-performing travel PR campaigns so far this year.
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Will Posting on Reddit Help Your Brand in AI Search?
AI assistants like Google’s AI Overviews, Perplexity, and ChatGPT often pull answers straight from Reddit.
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Industry report: The State of Search in Travel 2025
Want to share this with your team or save it for later?
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How to Appear in AI Search Results: Your AI Search Survival Guide
With every update, launch or AI tool, the same old Linkedin posts pop up over and over.
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Why Your ‘Expert’ Content Isn’t Fooling Anyone, and how to do it properly with Head of Marketing, Sophie Crosby
The phrase “thought leader” gets thrown around like nobody’s business nowadays.
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Part 2: How to Rank on Search GPT
SEOs and brands are faced with an emerging platform that competes with Google in delivering information and answers quickly – here’s how you can optimize your site for Search GPT.
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