Because great rankings start with strong foundations.
Why do I need tech SEO?
With strong foundations your sites ranking possibilities are endless, and with most technical things in life, its best left to the experts.
We’ll make sure the crawlers understand what your site is all about, removing those hurdles or blockers, to get your site ranking for those all important keywords. We’ll also ensure the real life *humans* that visit your site can find what they need, without unwanted obstacles.
Let’s tackle the problems head on.
We carry out technical SEO audits, link gap analysis, competitor analysis, content audits and keyword research to work out the areas holding your site back, and then we fix them. Tech SEO isn’t the be-all-end-all of SEO, but without it, the cogs won’t turn quite as easily in other areas, and results will be slower, and shorter lived.
We’re experts in:
Before we begin, we’ll carry out in depth site audits on everything from tech SEO to competitor analysis and link gaps in order to establish the key areas for improvement. We’ll also provide you with a quick wins document to give you a head start when it comes to seeing those highly anticipated results.
Waiting to see the effects of site migration on your sites performance can be anxiety inducing. But, if done correctly, there shouldn’t be anything to worry about. We’ll guide you through the preparation, implementation and post migration monitoring to ensure your rankings remain unharmed.
The web contains a lot of misinformation on SEO techniques, and there are a lot of “experts” out there still using old school black hat methods. We’ll do our best to work out why your site was penalised and put together a plan to get it back on track.
What is technical SEO?
Technical SEO refers to the process of optimising your website for the crawling and indexing phase. It’s called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimise the infrastructure of a website.
Here are the key components:
- Crawlability: Ensuring search engines can easily crawl and understand your website.
- Mobile-Friendliness: Your site should look and perform well on mobile devices as more people use mobile devices for browsing.
- Page Speed: Both desktop and mobile page speed are crucial for user experience and search engine ranking.
- Sitemap: A clear sitemap helps search engines navigate your site and understand its structure.
Robots.txt: This file allows you to control where search engines are allowed to go on your site.
- HTTPS: Secure websites rank better on Google.
- Duplicate Content: Duplication can confuse search engines and dilute site authority.
In a nutshell, technical SEO involves all the behind-the-scenes tweaks and tuning that help search engines like Google to read, interpret, and index your website effectively. Mastering technical SEO creates a strong foundation for your site’s visibility in search engine results.
How to choose the right SEO agency?
Choosing the right technical SEO agency involves considering their:
- Track Record: Look for proven experience and expertise in SEO.
- Customized Strategy: They should tailor their SEO plan to your specific needs.
- Transparency: Good agencies keep you in the loop about their methods and progress.
- Ethical Techniques: They must use white-hat SEO practices to avoid penalties.
- Comprehensive Services: Ideally, they should offer a wide range of SEO and related services.
- Reasonable Pricing: Ensure their fees fit within your budget, but remember that cheaper isn’t always better.
Take your time to research and evaluate agencies before making a decision.
What services does a top technical SEO agency provide?
Top technical SEO agencies typically provide:
- Website Audits: To identify and fix SEO issues.
- Crawlability Analysis: To ensure search engines can easily index your site.
- Mobile Optimisation: For a mobile-friendly site.
- Page Speed Optimisation: To improve loading time and user experience.
- Sitemap & Robots.txt Optimisation: To guide search engine crawlers.
- HTTPS Implementation: To secure your site.
- Duplicate Content Resolution: To avoid SEO penalties.
- Structured Data Markup: To enhance search listings.
- Link Health Assessment: To check and fix broken links.
These services aim to optimise your site for better visibility in search results.
Grab yourself a coffee, let’s have a chat.
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