SEO Support for Site Migration
1 in 5 site migrations go wrong. With careful planning we’ll help you to avoid costly mistakes and migrate your site successfully.
What is CMS Migration?
CMS (Content Management System) migration refers to the process of transferring your website’s content, data, and functionalities from one CMS platform to another. This process can be tricky and requires careful planning to ensure a smooth transition without loss of rankings and traffic. Our team have experience with a range of popular CMS platforms including WordPress, Sitecore, Shopify, Drupal, Magento, Joomla, Wix and Squarespace.
Our Migration Services Include:
- Pre, live and post migration checks
- Ensuring all old URLs are correctly redirected to new ones.
- Updating internal links to align with the new URL structure.
- Tagging and Metadata Updates: Optimizing tags, meta descriptions, and headers for the new site.
- Configuring Google Search Console and other tools to inform search engines of the migration.
- Updating the new sitemap and uploading it to the new Google Search Console account
- Follow canonical tags best practices
- Review and update the new Robots.txt file
Types of migration services
CMS migration
We have extensive experience working with e-commerce retailers and B2B businesses that have transitioned from one platform to another.
Whether you’re an e-commerce business currently on WooCommerce looking to migrate to Shopify, or a B2B company planning to launch your new website on Salesforce, we can help you.
Our team is well-versed in all major platforms and follows detailed migration checklists to ensure a thorough and successful process.
We have expertise with platforms including Salesforce Commerce Cloud, Shopify, WooCommerce, BigCommerce, Adobe Commerce, NetSuite, SAP, Oracle, Clarity, Evo x, and Volusion.
Rebrand & Domain Migration
The sequence in which your rebrand migration and related business processes are executed is crucial to the success of the rebrand.
Its crucial to follow a precise process and notify search engines at the right moments to inform them of your brand change and the new website location.
PR efforts also depend heavily on the success of your migration, making it vital that your site migration partner can coordinate multiple moving parts and teams toward the same objective.
Global Website Migration
Migrating a global website that serves multiple markets requires a phased approach to minimize risk and disruption.
We’ll work with you to assess your most valuable markets, and develop a site migration roadmap that mitigates risk by working in phases.
This strategy has been successfully employed by our SEO managers to help brands launch global sites with minimal disruption.
Your specialised team
We know migrations can be a nerve-racking time for businesses, and for the person in charge of the managing the migration. We’ll take that stress off of your shoulders and keep you in the loop every step of the way. Our SEO team have managed countless successful migrations, so you can rest assured that your site is in good hands.
SEO for Site Migration FAQs
Why is SEO input important during a site migration?
Working with an SEO agency ensures that your site maintains its rankings and traffic post-migration. Without proper management, you risk losing visibility and organic traffic.
What is URL redirect mapping?
URL redirect mapping involves redirecting old URLs to new ones to ensure that users and search engines can still find your content, preserving your site’s SEO value.
How long does a site migration typically take?
The duration varies depending on the size and complexity of the site, but a typical migration can take anywhere from a few weeks to a couple of months.
Will my site experience downtime during the migration?
We strive to minimize any downtime. Our team works meticulously to ensure a smooth transition with minimal disruption to your site’s availability.
What happens if something goes wrong during the migration?
Our team has extensive experience and a proactive approach to handle potential issues. We continuously monitor the migration process and are prepared to address any problems promptly to ensure a successful migration.
Grab yourself a coffee, let’s have a chat.
Fill in your details and one of the team will get back to you.
If you prefer to book a call direct, then use the link below ⬇️