Schema Markup Services
Maximize your SERP real estate and drive more conversions.
What is Schema markup?
Schema Markup, also known as structured data, helps search engines understand the content on your website.
By adding schema markup to your HTML, you can improve the way your page is represented in SERPs.
Popular types of schema markup that you will have seen before include articles, products, breadcrumbs, FAQs, reviews, events and even recipes.
How we can help?
SEO for schema markup involves implementing and optimizing structured data on your website to enhance its visibility and appearance in search results.
- Audit of Existing Structured Data: Analyze the current use of schema markup on your site.
- Schema competitor analysis: We check the SERP, analyse your top online competitors and review their schema markup use.
- Identifying Relevant Schema Types: Determine the most appropriate schema types for your content.
- Implementation of Schema Markup: Add schema markup to the website’s HTML.
- Testing and Validation: Use tools like Google’s Structured Data Testing Tool to ensure markup is correct.
- Monitoring and Maintenance: Regularly check and update schema markup to align with any content changes or new SEO guidelines.
Benefits of Schema Markup
Schema markup can significantly enhance your SEO performance by:
This increases the likelihood of your website showing up in AI overviews and the knowledge panel.
Rich snippets, which include additional information such as ratings, prices, and images, can make your listings more attractive and encourage clicks through to your site.
Helps search engines better understand your content, potentially leading to higher rankings, and therefore higher conversion rates.
Still have questions?
Drop us a message, or read our FAQs below!
What types of schema markup are relevant to my business?
Depending on your industry, relevant schema types could include product, review, FAQ, event, local business, and article markup, among others, tailored to highlight the most valuable aspects of your content.
Can schema markup be implemented on any CMS platform?
Yes, schema markup can be implemented on any website platform, including WordPress, Shopify, Wix, and custom-built sites. We ensure it’s properly integrated and optimized for your specific platform.
Can schema markup help my local business appear in local search results?
Yes, implementing local business schema can enhance your visibility in local search results, making it easier for nearby customers to find your business, see important information like your address and hours, and contact you directly.
Do I need to update schema markup regularly?
Schema markup should be reviewed and updated periodically, especially when you add new products, services, or content, or when there are updates to schema.org standards to ensure continued effectiveness.
Ready to start your project? Let’s have a chat.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
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