Javier Eduardo Sánchez

When it comes to measuring digital PR success, many brands and agencies fall into the trap of tracking the wrong metrics.

The digital world is a peculiar one; after all, where else would your Granny’s blog about her bingo obsession have the potential to be seen as authoritative as a Cosmo article?

A strong, solid marketing strategy is important for any brand – and it’s no different for the travel industry, one of the fastest-growing markets in the world.

Digital PR is a multi-faceted strategy used to increase the awareness of brands using online methods.

There’s no denying that we’re often swayed by the opinions of people that we consider to be experts in a specific field.

PR & SEO is an ever-evolving landscape that (if you want to thrive professionally) requires *constant* attention and adaptability.

Let’s face it, Google isn’t getting any smaller, and neither is the eCommerce marketplace.

SEO for E-commerce websites can be difficult to manage; due to the potential vast array of pages, templates and different content formats.

As many business owners and employees are often too busy to manage all their ad campaigns, it’s a good idea to choose a search engine marketing digital agency or partner to manage your accounts, particularly your Bing ads account.