Digital PR

Is this really the death of the click?

We analysed the best-performing travel PR campaigns so far this year.

The phrase “thought leader” gets thrown around like nobody’s business nowadays.

There is nothing more frustrating than to have put all your time and efforts into a campaign only to see it fail.

Google’s recently announced Search Generative Experiment (SGE) is set to change the search landscape, with implications that could significantly impact SEO.

The best path to a successful campaigns is knowing how to spot the trends, where to find your data and how to use it to relate to the reader of the publications you want coverage in.

The global travel market is massive, and in today’s world (especially as we navigate into a post-Covid one) digital marketing and PR for tourism are constantly changing.

In a nutshell, PR refers to how information and data about a person or brand goes out to the public and the media.

How ever we digest the news (whether that be TikTok for Gen Z, Gen X parents getting their daily dose of Susanna Reid on GMB or millennials scrolling on the Sky News app with their morning coffee), the majority of us religiously check the headlines when we wake up in the morning.

If you thought travel marketing was important a few years back, you’d better believe that it’s off the scale now.

PR & SEO is an ever-evolving landscape that (if you want to thrive professionally) requires *constant* attention and adaptability.

Let’s face it, Google isn’t getting any smaller, and neither is the eCommerce marketplace.