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Did you know that nearly 80% of consumers prefer watching a video to reading about a product?

In the age of the smartphone, most people want immediate, direct information and often don’t have time to read articles about products they may be interested in.

It’s also to do with how the human brain works. Videos are processed by the brain 60,000 times faster than text, so for many people, it’s easier to engage with and enjoy them.

Video Marketing Is On The Rise

Video marketing is on the rise and many companies have seen the benefits of using video to engage with their customers. With social media giants Youtube and Facebook becoming ever more popular and influential in terms of marketing, it’s clear to see that the popularity of video isn’t going anywhere, any time soon.

The world of video marketing is also constantly evolving and developing, with many companies using new and varied ways to deliver content. There is a range of ways that you can reach new customers with video, from live streaming and video blogs to product explanations and testimonials. It’s estimated that 80% of all internet traffic will be video by 2019, so if you haven’t already started, now is the time to introduce video to your digital marketing plans.

What Are The Benefits?

One of the main benefits of using video for any business is how it can increase conversion rates and sales online. By having a video on the landing page of your website it could increase your conversions by 80%. Also, watching a video on a product unsurprisingly makes people more interested in buying it. Research has shown that 74% of users who watched an explanation video about a product later went on to buy it.

The huge potential increase in conversions and sales means that video represents great ROI for most companies. The potential benefits of using video and what it can do in terms of making more money for your business are massive.

Is It Suitable For My Business?

Video marketing could be the ideal tool to give your business the edge over your competitors, reach new customers and take your digital marketing strategy to the next level. No matter what technique you use, giving potential customers the option to see and hear about your products through a video is proven to increase brand awareness, website traffic, and sales.

Get In Touch

At Minty Digital, we can use our experience and knowledge of creating outstanding video content to help you improve your digital marketing strategy and allow your business to reach its goals. Call us today to speak to one of our team or fill in this contact form to receive a free quote.

Need someone to take care of your website and help you increase the traffic to your website? Let us know and we’ll take care of it!