Search Engine Optimisation

Generate Organic Traffic & Leads To Your Website

Search algorithms are incredibly complex and are constantly being updated to ensure online consumers can find information relevant to what they are searching for. The algorithms are able to generate thousands of results in milliseconds.

Search Engine Optimisation is the process of marking up your website so it is readable by the complex algorithms that search engines such as Google use. It involves using a number of technical, link and content-based techniques to help you rank for keyword & direct online traffic.

Organic Traffic


The age old saying ‘how long is a piece of string?’ does marginally apply here. Although there are various things that can be used to improve and monitor performance, how long the SEO takes to make an impact can vary significantly from sector to sector. Things to consider include:

  • The competition level of your industry
  • The competition of the keywords you want to target
  • The area you want to target (i.e. will your campaign be local to a specific area)
  • Whether you are able to dedicate any time to content generation

SEO is an ongoing and time-consuming process. There are many people who try to do it themselves without the experience. Although this can sometimes work, employing a professional will have much better results. We have been involved in SEO recoveries with clients who have tried to do their own SEO and have ended up being penalised by Google and losing their rankings.


It’s a widely published statistic that over 80% of users don’t even progress onto the second results page when performing searches. If you are spending money on designing a website then it only makes sense that you would want it to be visible to the customers you are trying to attract.

Businesses that dominate the first page results of Google get more exposure to customers and are more valued. If you’re an offline business and have no trouble with footfall, it’s still worth increasing your online visibility for purposes such as reputation management and brand awareness.