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The State of Search in Travel Report 2025.
Helping brands stay ahead in an industry that never stands still.
What to expect:
✔ Key shifts in travel search behavior and destination trends.
✔ The impact of AI on trip planning and brand visibility.
✔ How social media is redefining travel inspiration and discovery.
✔ Booking trends, challenges, and what brands need to prioritize.
Free report download.
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Travellers are swapping long-haul getaways for frequent short trips, TikTok is turning viral destinations into must-visit spots, and AI is reshaping how people search. Yet, booking stress remains a sticking point, with 70% of US travellers finding the process overwhelming. As holidaymakers consider alternative destinations, the rise of “detour travel” and off-season exploration presents new opportunities. This report unpacks the latest trends, from AI’s role in search to the evolving expectations of modern travellers.
“If your brand isn’t optimised for AI-driven search, you’re already behind. The travel brands winning right now are the ones mastering intent-based search and showing up where decisions are actually being made.”
Charlie Clark, Founder of Minty
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