PPC | Pay Per Click | Paid Search

Generate Leads Online

PPC (Pay Per Click), or Paid Media, is a modernised version of traditional marketing which is highly cost-effective, tangible and so detailed in targeting you can ensure your products and /services are only shown to the people who are interested in what you have to offer. These sponsored links are beneficial to anyone who wants to achieve more exposure for their site and are a cost-effective solution as there is only a requirement to pay once a customer has clicked on the link.

It is perfect for websites that are struggling to achieve relevant traffic or are fairly new to the website scene. It is also the ideal addition for those making a steady revenue and looking to increase their client base.

Paid Media brings down marketing costs significantly and ensures the quality of your traffic is much higher than that of a traditional billboard, newspaper or radio advert. Like traditional marketing you can decide how much budget to allocate per day, week or month and can keep a day by day account of exactly where your marketing spend is going. This flexibility also allows you to increase, decrease or pause your campaigns at any time you like. As 87% of people using search engines will only ever stay on the first page of listings, it is easy to see the benefits of choosing Google Adwords.

PPC (Pay Per Click), or Paid Media, is a modernised version of traditional marketing which is highly cost-effective, tangible and so detailed in targeting you can ensure your products and /services are only shown to the people who are interested in what you have to offer. These sponsored links are beneficial to anyone who wants to achieve more exposure for their site and are a cost-effective solution as there is only a requirement to pay once a customer has clicked on the link.

It is perfect for websites that are struggling to achieve relevant traffic or are fairly new to the website scene. It is also the ideal addition for those making a steady revenue and looking to increase their client base.

Paid Media brings down marketing costs significantly and ensures the quality of your traffic is much higher than that of a traditional billboard, newspaper or radio advert. Like traditional marketing you can decide how much budget to allocate per day, week or month and can keep a day by day account of exactly where your marketing spends is going. This flexibility also allows you to increase, decrease or pause your campaigns at any time you like. As 87% of people using search engines will only ever stay on the first page of listings, it is easy to see the benefits of choosing Google Adwords.

Why Choose Google AdWords?

Choose Who You Target

Paid Media allows you to choose who you target and when. This means you can target by age, gender, interest or by people who have visited your website in the past! You can also choose what times of the day your adverts run, perfect for local services who only operate at certain times.

Search engine advertising is one of the most popular forms of PPC. It allows us to bid for a place in the sponsored links tab at the top of Google search results. This means you can target keywords relevant to your businesses and rank instantly, allowing a dynamic and fast-paced way of reaching your clients without months of SEO work.

Success You Can Measure

Our PPC campaigns are built to drive efficiency and ROI based on your online objectives and end goals. We reflect on our campaigns each week making adjustments and optimisations so you make the most out of your investments and adapt to the ever-changing search patterns of the online consumer.

For example, with one of our clients, we started off with a relatively small advertising budget of around £500 a month. After seeing enquiries come through and start making a return on investment we slowly started to increase the budget every month.

Now the company spends an impressive £5000 a month on advertising, gaining daily enquiries and getting returns of over £50,000! This is one example of how PPC can be used as an evolutionary marketing tactics to build your company step by step.

If you want to find out more about how we achieved this, you can email us and we can call you with the details.

WAIT… CANT I JUST DO THIS MYSELF?

You can, but we advise not to. The amount you pay per click depends on a number of factors including quality score.

You can also rack up costs by using certain modifiers, or not doing your keyword research correctly. Also, it is important for users to actually convert when they reach your page, so we do things like creating custom landing pages for specific keywords, depending on how far you want to go with your campaigns.

Here at Minty Digital we have years of experience working with PPC campaigns and we know what works. We’ve rescued countless PPC campaigns that thought they were performing well but actually overspending, as well as setting up new campaigns bringing in 5 figure sums over 3 months. We are also Google Certified, meaning we have passed Google exams and training courses to be Certified Google Professionals, so you’re in safe hands with us.