PPC (Pay Per Click), or Paid Media, is a modernised version of traditional marketing which is highly cost-effective, tangible and so detailed in targeting you can ensure your products and /services are only shown to the people who are interested in what you have to offer. These sponsored links are beneficial to anyone who wants to achieve more exposure for their site and are a cost-effective solution as there is only a requirement to pay once a customer has clicked on the link.
It is perfect for websites that are struggling to achieve relevant traffic or are fairly new to the website scene. It is also the ideal addition for those making a steady revenue and looking to increase their client base.
Paid Media brings down marketing costs significantly and ensures the quality of your traffic is much higher than that of a traditional billboard, newspaper or radio advert. Like traditional marketing you can decide how much budget to allocate per day, week or month and can keep a day by day account of exactly where your marketing spends is going. This flexibility also allows you to increase, decrease or pause your campaigns at any time you like. As 87% of people using search engines will only ever stay on the first page of listings, it is easy to see the benefits of choosing Google Adwords.