Content strategy.

 

Pushing courageously creative and relevant content that ranks.

We create A* copy, that ranks.

Great content connects the dots between SEO and Digital PR, helps to spread brand messaging, positions you as a thought leader and naturally attracts links back to your site – what’s not to like?

We recently increased traffic by 6263.64% for our client with just one in depth piece of content.

Our areas of expertise:

Ideation & strategy

Be it a content hub, a blog, an FAQs section or more landing pages, all of our suggestions are led by data. We’ll carry out keyword research, scour forums and search through social media (40% of GenZ now use TikTok as a search engine!) to find out which questions are being asked, and then we’ll answer them.

Content audits

We’ll review your current content, let you know what’s working, and what’s not. There’s no point publishing anything new if your existing content isn’t performing. We’ll create a document that clearly outlines fixes and improvements for you to take away and implement – or we can do it for you.

Content writing

From long form articles with supporting short and snappy social posts, to long form articles, data led pieces and landing pages – we can write it. We’ll create content that answers questions before they’re even asked.

Multilingual site? No problem.

Our approach to multi-lingual content creation ensures the tone, intent and style of content isn’t affected, no matter what language. Your brand messaging will remain clear and consistent. Globally.

See our campaigns featured in…

Grab yourself a coffee, let’s have a chat.

 

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FAQs

What is content marketing?

Content marketing is a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and retain a clearly defined audience. Its ultimate goal is to drive profitable customer action. It can include blogs, videos, social media posts, infographics, podcasts, and more, all designed to provide value to the audience and build brand credibility.

What does content strategy look like?

A content strategy outlines the planning, development, and management of content—written or in other media. Here’s what it generally includes:

  1. Audience Identification: Determining who your target audience is and what they want.
  2. Content Audit: Evaluating existing content to identify gaps and opportunities.
  3. Content Types: Deciding on the types of content that will resonate with your audience, such as blogs, videos, infographics, etc.
  4. Content Creation: Producing high-quality, relevant content that provides value to the audience.
  5. Content Distribution: Planning how, where, and when to share your content to reach your audience effectively.
  6. Performance Analysis: Measuring and analysing the success of your content to inform future strategy.

A strong content strategy is integral to effective content marketing, guiding the creation and distribution of content to achieve business objectives.

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