Often referred to as Newsjacking, reactive PR is the art of injecting your ideas into breaking and trending news stories
so your brands thoughts and opinions get noticed.
In an age of 24/7 news cycles, brands that engage in real-time dialogues prove they’re in the loop, capturing audiences when attention is at its peak.
Authenticity
Reactive PR allows brands to show their human side. Responding to events as they unfold can demonstrate genuine interest, commitment, and thought leadership, rather than a rehearsed brand message.
Visibility
Jumping on trending topics can catapult your brand into mainstream conversations, giving a boost to brand awareness through increased organic search positioning and social engagement.
Our team will jump on several calls with you and your team to establish which areas of the media you’d like to target, where your expertise is, what you want to comment on and who the best person for that would be. We’ll create a collaborative editorial calendar, to allow us to plan for certain releases (E.g financial reports) and get any sign off we need so we can jump straight on any coverage without any delays.
If you’ve got an in-house expert and a target niche, chances are you’re a good fit for newsjacking. However, brands within the financial industry tend to see particularly impressive results from newsjacking due to the sheer amount of financial news published every single day. Think cost of living, energy crisis etc etc.
Through a tailored strategy involving technical audits, content analysis, competitor insights, and meticulous keyword research, we propelled FOLCBD.com to the forefront of the fiercely competitive CBD industry. Witness the power of our data-driven approach as their brand flourished amidst the digital landscape.
Using sites like Mumsnet, we identified the problems parents of children with special educational needs face, and we created content to help solve these problems, leading to top position rankings and so many enquiries Education Advocacy needed to start hiring!
Discover how we doubled rankings, and increased East Africa based Optica's traffic by 50% through a meticulously planned SEO, a carefully planned content, and a highly targeted PPC strategy that has gone on to significantly increase Optica's conversions and revenue.
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