Newsjacking is the art of injecting your ideas into breaking and trending news stories so your brands thoughts and opinions get noticed.
Newsjacking is quite simply, reacting to a story or trend in the media in order to gain coverage and links back to your own site. It’s a great way to build your brands online presence and position yourself as a thought leader in the industry.
Our team will jump on a call with you and your team to establish which areas of the media you’d like to target, where your expertise is, what you want to comment on and who the best person for that would be. We’ll create a collaborative editorial calendar, to allow us to plan for certain releases (E.g financial reports) and get any sign off we need so we can jump straight on any coverage without any delays.
As with most Digital PR campaigns, the main goal tends to be links in media titles with a high Domain Authority. These links send trust signals to Google and the more Google thinks of you as an authoritative voice, the higher it will rank your site. It’s also worth noting the secondary results such as referral traffic through the links back to your site, and the brand awareness gained through brand mentions.
If you’ve got an in-house expert and a target niche, chances are you’re a good fit for newsjacking. However, brands within the financial industry tend to see particularly impressive results from newsjacking due to the sheer amount of financial news published every single day. Think cost of living, energy crisis etc etc.
We positioned Admirals as industry thought leaders with our reactive approach that involved commenting on key financial updates from the likes of Disney, Amazon and Unilever.
Learn how our efforts helped them increase their organic traffic by 282.85% and even catch the attention of local news sources Peterborough Today and Peterborough Matters.
After working with another Agency and not seeing the results they wished for, they were recommended to Minty Digital where we took over their SEO and Google Ads Campaigns.
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