Google Ads Campaigns That Convert
Smartly managed Google Ads to turn clicks into customers and ad spend into profit.
Why Google Ads?
Google Ads offers reach that no other platform can, tapping into the world’s largest search engine with over 5.6 billion daily searches, allowing brands to connect with customers exactly when they’re searching.
With precise targeting options—by keyword, location, demographics, and more—with the right management you reach the right audience at the right moment.
Unlike organic SEO, Google Ads delivers instant visibility, and its cost-effective pay-per-click model means you only pay when users engage.
Our Approach to Google Ads Strategy.
Your brand is unique, and so are your ad campaigns. We start by getting to know your brand, your goals, and your audience, then use this knowledge alongside the years of paid advertising experience we have in house to create ads that convert. From targeting the right keywords to ensuring ad copy is compelling, every part of your campaign is customised to maximise return on investment.
- Discovery & Planning – We’ll begin by speaking to the relevant people within your business to find out which goals matter the most and discuss a timeline for the project so everybody knows what is happening and when.
- Campaign Creation – We’ll build out campaigns based on information in the discovery session and the main goals you need to achieve.
- Ongoing Optimisation – Once the campaigns are launched, they will be continuously monitored and optimised in order to achieve the best ROI possible.
- Detailed Reporting – We’ll keep you in the loop with calls (bi weekly, or weekly – your choice!) as well as providing a live reporting dashboard so you can check in on the progress and results of your campaign at any time.
Using PPC to Drive a 515% Increase in Conversions for Optician Brand, Optica.
Optica, Kenya’s largest optician, aimed to boost online visibility for its 67+ branches and increase eye test bookings.
Their existing local strategy was underperforming, with issues like lack of branch location assets and bid cannibalization.
Our approach:
We restructured their Google Ads campaigns, focusing on intent-based categorization and updating location assets. Transitioning to Performance Max campaigns allowed for more dynamic ad placements.
In the first quarter, this approach led to a 515% increase in conversions and an 82% decrease in cost per conversion. By the second quarter, conversions rose by an additional 412%, with an 80% further reduction in cost per conversion.
Ready to start your project? Let’s have a chat.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
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