By restructuring StratX Simulations’ Google Ads strategy, we transformed a non-performing account into a scalable, conversion-driving machine in just two months.
When we took over StratX Simulations’ Google Ads account, the setup was ineffective. Campaigns were aimed at driving free demo sign-ups, but the structure, ad copy, landing pages, and keyword strategy weren’t optimized for conversions.
We restructured the entire account to drive high-intent traffic and maximize ROI.
We gave the account a complete overhaul the account to focus on high-intent traffic and maximize ROI. Our keyword strategy was built to align with StratX’s core offerings. Rather than a one-size-fits-all approach, we segmented campaigns by audience: corporate (B2B) for leadership training and academic for university educators using business simulations.
Every ad was rewritten to sharpen the value proposition and build trust. Early results showed corporate audiences driving stronger engagement, so we quickly shifted more budget to high-performing campaigns, ensuring spend was working as hard as possible.
Our strategic overhaul delivered immediate and measurable improvements:
Increase in Conversions MoM.
Increase in Conversion Rate.
Decrease in cost per conversion.
Increase in CTR
Decrease in CPC (cost per conversion).
Key takeaways.
By restructuring StratX Simulations’ Google Ads strategy, we transformed a non-performing account into a scalable, conversion-driving machine in just two months.
Optica, Kenya’s largest optician had 2 main business objectives. They wanted to regain their online visibility for their 67+ local branches and increase the number of Eye Test bookings through their website.
See how we boosted the visibility of a New York-based agency, raised their rankings, and built trust where it counts with an SEO-led approach.
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