By restructuring StratX Simulations’ Google Ads strategy, we transformed a non-performing account into a scalable, conversion-driving machine in just two months.
When we took over StratX Simulations’ Google Ads account, the setup was ineffective. Campaigns were aimed at driving free demo sign-ups, but the structure, ad copy, landing pages, and keyword strategy weren’t optimized for conversions.
We restructured the entire account to drive high-intent traffic and maximize ROI.
We gave the account a complete overhaul the account to focus on high-intent traffic and maximize ROI. Our keyword strategy was built to align with StratX’s core offerings. Rather than a one-size-fits-all approach, we segmented campaigns by audience: corporate (B2B) for leadership training and academic for university educators using business simulations.
Every ad was rewritten to sharpen the value proposition and build trust. Early results showed corporate audiences driving stronger engagement, so we quickly shifted more budget to high-performing campaigns, ensuring spend was working as hard as possible.
Our strategic overhaul delivered immediate and measurable improvements:
Increase in Conversions MoM.
Increase in Conversion Rate.
Decrease in cost per conversion.
Increase in CTR
Decrease in CPC (cost per conversion).
Key takeaways.
We helped YMYL brand Attolife increase their organic clicks by +1148% with an SEO strategy rooted in trust, authority, and conversion. From zero visibility to dominating health search terms.
By combining Digital PR with SEO, we helped a luxury travel agency break through a crowded luxury travel market, boosting organic bookings by 682% and landing 150+ top-tier links in just six months.
By restructuring StratX Simulations’ Google Ads strategy, we transformed a non-performing account into a scalable, conversion-driving machine in just two months.
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