
Travel: New research ranks world’s spookiest places 👻 🎃
How we launched a seasonal campaign for our travel client within 2 weeks and gained coverage across the UK and Spain!
Education Advocacy provides legal support and guidance to parents of children with special educational needs throughout the UK.
After working with another Agency and not seeing the results they wished for, they were recommended to Minty Digital where we took over their SEO and Google Ads Campaigns.
Our main objective was to drive more leads to the website for people wanting EHCP plans for their children. We knew that the legal sector was very competitive and infamous for it’s high cost per clicks on keywords….
So we had to think outside the box 📦
We took different approaches to help build our clients customer list, focusing on both educating prospective clients about our services and also running direct response ad campaigns to help drive inbound leads.
How we launched a seasonal campaign for our travel client within 2 weeks and gained coverage across the UK and Spain!
Our first port of call was a keyword gap analysis; this involves analysing topics that competitors are ranking for, that investing reviews weren't.
We positioned Admirals as industry thought leaders with our reactive approach that involved commenting on key financial updates from the likes of Disney, Amazon and Unilever.