Education Advocacy provides legal support and guidance to parents of children with special educational needs throughout the UK.
After working with another Agency and not seeing the results they wished for, they were recommended to Minty Digital where we took over their SEO and Google Ads Campaigns.
Our main objective was to drive more leads to the website for people wanting EHCP plans for their children. We knew that the legal sector was very competitive and infamous for it’s high cost per clicks on keywords….
So we had to think outside the box 📦
We took different approaches to help build our clients customer list, focusing on both educating prospective clients about our services and also running direct response ad campaigns to help drive inbound leads.
We positioned Admirals as industry thought leaders with our reactive approach that involved commenting on key financial updates from the likes of Disney, Amazon and Unilever.
We built an index by looking at 5 core happiness factors. These were the cost of living, the friendliest locals, sunshine hours, working hours and life expectancy.
For 20 years, Admirals have operated as a financial hub, offering a wide range of services and products to ensure that personal finance is as accessible as possible. And what’s more accessible and relatable than beer?