SEO E-Commerce

Case Study: 1255% increase in non branded traffic

The client

LivingDNA is a UK-based company that specialises in DNA testing and analysis. Their B2C service allows customers to take samples of their DNA and find out details such as their heritage, family relations, and health trends.


The goal

Living DNA approached us to improve their online visibility across English Speaking Countries around the world.

How we got there.


Alongside technical SEO and existing content improvements, we put a heavy focus on developing the blog.

Keyword research was carried out to find the most popular searches in the industry, we then analyzed the competitive landscape to identify which of these keywords would provide the most value.

By creating consistently high-quality and engaging content, we achieved 1st position ranking for several high search volume keywords.

For example.

We wrote a content series targeting users trying to find out their heritage such as ‘Can you find out if you have Viking Heritage?’

We achieved:


Viking ancestry

400 searches per month – 1st position

Viking heritage

150 searches per month – 1st position

Viking DNA traits

100 searches per month – 1st position


Then, we worked alongside the team at Living DNA to assist them in the creation of new commercial pages providing a range of SEO implementations including keyword mapping, in-depth keyword research, FAQ creation, page speed optimisation, and metadata creation.

Keyword Rankings


Top position rankings:

Centimorgan chart

2400 searches per month | 2nd position

DNA chart

1600 searches per month | 11th position

DNA segment chart

480 searches per month | 2nd position

Free DNA upload

500 searches per month | 1st position

Upload raw DNA data

700 searches per month | 1st position

Upload DNA

400 searches per month | 1st position

49,000 organic searches a month

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