SEO and Digital PR for luxury travel agency.
681% more bookings. 3M+ Google impressions. 150+ high-authority links.
Industry: Travel
Service: Digital PR Enterprise Package
Results snapshot
+682%
150+
4.42%
Client overview
Industry: Luxury travel & villa rentals
Location: Mykonos, Paros, Corfu, Antiparos, Tuscany
Target Market: High-net-worth travellers (EU, UK, US)
Kinglike Concierge is a boutique travel agency offering premium villas and curated concierge services in top Mediterranean destinations. They came to Minty to improve their SEO and digital visibility across both search engines and AI platforms, and ultimately drive more direct bookings.
The Challenge
The competition was fierce. Kinglike wasn’t just going up against other boutique agencies, it was battling Booking.com, Airbnb, and other big-budget OTAs for the same high-intent search terms.
Their site had:
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Thin, AI-written content across key landing pages
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Weak visibility in the US market (a key growth target)
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Limited backlinks from top-tier publications
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Low presence in AI search environments like ChatGPT, Bing, and Google’s AI Overviews
They needed to raise their domain authority, compete on high-value keywords, and position themselves as a trusted travel expert, not just another listings site.
What We Did
SEO Strategy & Execution
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Rewrote 146+ key pages with human-first, expert-led travel content that aligned with user intent and booking behaviour.
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Built a long-term internal linking and optimisation plan for villa and destination pages to improve rankings and crawlability.
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Conducted page-by-page competitor benchmarking, identifying exactly how to outperform Booking.com, Oliver’s Travels, and Plum Guide in organic search.
Content Built for the new era of search
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Optimised all new and existing content for visibility in ChatGPT, Bing, and Google’s AI Overviews, using expert-written copy over AI-generated fluff.
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Created bespoke articles with search-led structures that AI platforms can interpret and recommend in response to natural language queries.
Digital PR Campaigns
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Ran a combination of hero campaigns, reactive PR, and expert commentary to build high-authority backlinks consistently.
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Averaged 25 DR64+ links per month over a 6-month period.
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Earned 150+ pieces of coverage from major publishers, including:
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Forbes (US + Spain editions)
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TimeOut
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Greek City Times
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Express.co.uk
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Ekathimerini
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Campaign examples:
Tracking, CRO & Reporting
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Set up event-based GA4 tracking to monitor engaged sessions, form submissions, and bookings across channels.
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Identified high-performing pages and continuously optimised for conversion rate and booking funnel flow.
The results
(Jan–May 2025 vs. same period in 2024)
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+682% increase in bookings from organic traffic
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+241% increase in Google clicks
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+308% increase in search impressions
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150+ high-authority backlinks secured in 6 months
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Average Domain Authority 64 across all PR coverage
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Featured in Forbes, TimeOut, Express & more
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4.42% conversion rate from ChatGPT traffic – highest of any channel
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+114% increase in Bing clicks
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25+ links/month delivered consistently
Ready to start your project? Let’s have a chat.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
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