Increasing conversions by 500% for Massage Warehouse
How we drove traffic that converted for Massage Warehouse.
The client and the challenge
Massage Warehouse is an e-commerce store that supplies massage tables and equipment to the UK and Ireland. They approached Minty Digital after managing their accounts in-house for some time and needed to scale up their sales.
We broke down their account history, researched new opportunities, and relaunched a series of campaigns which helped return over 500% increase in website conversions YoY.
How we did it
We launched Google Ads Campaigns for their e-commerce store using a mix of Search and Display campaigns to target new customers and retarget existing website visitors.
By breaking down our products into highly targeted Ad Groups, we were able to target the right customers with the right message, ensuring they found products relevant to what they wanted.
The ResultsWithin 6 months of working together, we were able to:
- Reduce cost per conversion by 50%
- 503% increase in conversion value based on the previous year.
- 1061.54% ROI through Pay Per Click Google Advertising
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