Driving brand growth with Digital PR across the US and Europe.
322 media mentions
Across global publications
300+ high-authority backlinks
Driving SEO growth
Across top tier publications in Europe and the US
Nomad is a global eSIM provider making it simple for travellers to stay connected abroad without the hassle of traditional roaming charges or SIM cards. Their product appeals to a broad audience, from tech-savvy digital nomads to everyday holidaymakers who want seamless mobile coverage while travelling.
When Nomad first came to Minty, their strongest markets were the UK and US, but they were facing growing competition in both regions. To maintain visibility and authority, they needed a strategy that would cut through crowded media spaces and differentiate them from established rivals.
At the same time, Nomad was expanding across key European markets such as Spain, France, and Italy, regions where brand awareness was much lower. These markets were strategically important because of their high levels of outbound travel and strong demand for affordable roaming solutions. Nomad’s challenge wasn’t just to break into these territories, but to do so quickly and credibly, building trust with new audiences while reinforcing their reputation in core markets.
Our Approach
We designed a blended digital PR strategy combining data-led campaigns with reactive commentary. This approach ensured Nomad could build topical authority while securing coverage in high-authority publications.
Key elements included:
Audience-first ideation: Campaigns focused on tech-savvy travellers and those unfamiliar with eSIMs.
Data-led storytelling: Simple, trustworthy datasets (Tripadvisor, Ofcom) repurposed into globally relevant stories.
Reactive expertise: Timely advice on festival mobile security and airport phone habits reinforced Nomad’s authority.
Ongoing competitor & trend monitoring: Monthly social listening reports kept Nomad ahead of market shifts.
We refined our outreach to make journalist packs simple, data-driven, and easy to republish, boosting pick-up rates across national, regional, and international press.
Our strategy delivered tangible results for Nomad across both brand awareness and SEO.
Key Stats (Sept 2024 – Sept 2025)
322 media mentions across global publications
300+ high-authority backlinks driving organic growth
1.81B potential reach, with an estimated 516k article views
Coverage Highlights
Nomad’s campaigns were picked up by a diverse mix of national, international, and niche publications, proving the versatility of our approach. Highlights included:
Mainstream reach: Featured on MSN (1B+ audience), BBC (including online and radio coverage), and The Independent.
Lifestyle & travel media: Coverage in TimeOut, Travel Noire, and Barcelona Secreta, directly engaging Nomad’s core traveller audience.
Regional credibility: Placements in outlets like the Yorkshire Post and El Periódico, ensuring local relevance and reach in key UK and Spanish markets.
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