Podcast: Winning International PR Coverage: What UK Brands Can Learn from Europe
In this episode of the Digital PR podcast, our founder, Charlie Clark, joins the team to explore how international markets offer fresh opportunities for brands looking to expand their reach.
The conversation dives into how Digital PR is evolving across Europe, why journalists are more receptive in some regions than others, and how brands can build links and visibility outside of the oversaturated UK and US markets.
Charlie shares practical insight from running campaigns across multiple European countries, highlighting the noticeable difference in performance. For example, despite using identical data and methodology, a Taylor Swift-themed campaign saw 3x more coverage in Spain than in the UK.
The discussion covers what tactics are working best (like data-led stories with regional insights), the value of localising your pitch, and why the traditional PR playbook still performs well across much of Europe.
If you’re exploring international PR or want to understand how to adapt your strategy outside the UK, this episode is a must-watch.
