Podcast: Think Beyond the Link
Ever wondered why people still measure digital PR by just “how many links we got”? Our founder Charlie Clark joined Jolly SEO’s TLDDR podcast to explain why that thinking is outdated, and what really matters in 2025.
Here’s the quick rundown:
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AI search is the new battleground. Google and Bing are pulling in AI-generated answers, and brand mentions are starting to matter as much as backlinks.
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PR isn’t just link building. Coverage in places your audience actually reads — like Forbes or TimeOut — builds authority that links alone can’t.
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Getting started doesn’t have to cost a fortune. Free data, smart angles, and some journalist outreach can get you in the game without big-budget tools.
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Not all niches are equal. Travel gives creative freedom. but finance? Hello compliance headaches that kill good campaigns.
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Reporting has to evolve. There’s no perfect AI search dashboard yet, so honesty and context are key. Focus on traffic quality and conversions, not just numbers on a spreadsheet.
The main takeaway? Think beyond the link. Links matter, but the bigger picture, visibility, authority, and conversions, is what really counts.
📺 Watch now on YouTube:
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