How to Build Digital PR Campaigns with £0 Budget (Step-by-Step with Real Examples)

You don’t need expensive tools or a huge budget to land digital PR coverage and links. In this webinar replay, the Minty team walk you through exactly how to build data-led, newsworthy PR campaigns from scratch — using free tools and a bit of creativity. Featuring: Sophie Crosby: Marketing Manager at Minty (host & intros) Gabby Buck: Senior Data Insights Executive (data + methodology) Laura François-Marie: Senior Digital PR Executive (ideas, media lists & outreach)

This webinar is perfect for:

• In-house marketers and content teams
• Freelance SEOs and digital PRs
• Small businesses who can’t justify big PR tools just yet
• Anyone who wants more links and coverage without blowing the budget

We reference a mix of free or low-cost tools and resources, including:

• Reddit & niche subreddits
• PR campaign inspiration sheets (e.g. PR Insider style lists)
• Government & official data portals
• Statista (free tier), Numbeo, TripAdvisor
• Google Scholar & existing surveys
• Google Alerts & manual coverage checks

👉 Got questions after watching? Get in touch via the contact us page or connect with us on LinkedIn, Sophie, Gabby and Laura are always happy to chat PR campaigns, data and ideation.

Sophie:   / sophie-crosby-creative-content-marketing  

Laura:   / laura-fran%c3%a7ois-marie-43371b219  

Gabby:   / gabrielle-buck-878698187  

Sophie Crosby

Head of Content at Minty.

With a decade of experience in content marketing, I've had the privilege of working with some of the UK and Europe’s leading brands to deliver impactful strategies. Outside of work, I’m often in the kitchen experimenting with new recipes for friends, in the ceramics studio, or spending quality time with my cat.